Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…Continue
Added by David Metter on September 13, 2017 at 8:00am — No Comments
Added by David Metter on January 24, 2017 at 8:02am — No Comments
October New Car Sales Offer Mixed Messages
to Auto Industry, Forecasts Edmunds
SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that…
Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments
Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.
This reflects a 0.7 percent increase from June 2016, and a 0.8…Continue
Added by Ralph Paglia on July 29, 2016 at 4:30am — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…Continue
Added by David Metter on June 17, 2016 at 1:46pm — No Comments
Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.
Thanks to the…Continue
Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…Continue
Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments
Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments
Added by Dr. Harold Elam Jr. on November 7, 2015 at 2:00pm — No Comments
American Car Dealers and Automotive Sales Professionals Deliver Blistering Hot October Sales Pace That Can Best Be Described as "Fast and Furious"…Continue
Added by Ralph Paglia on November 4, 2015 at 11:30am — No Comments
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
Added by Ralph Paglia on September 26, 2015 at 6:30pm — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
On March 9, 1979, the men’s NCAA basketball tournament kicked off with a field of 40 teams, led by the top-ranked and undefeated Indiana State Sycamores. At that point, the tournament was a second-rate event that only hardcore sports junkies and fans of competing schools cared much about.
That all changed on March 26, when the Sycamores, led by senior forward Larry Bird, faced the Michigan State Spartans and their star guard, Earvin “Magic” Johnson, in the championship game.…Continue
Added by Scott T. Joseph on April 3, 2015 at 6:00am — No Comments
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…Continue
Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the premise…Continue
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry.…Continue