Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on May 19, 2008 at 5:30pm — No Comments
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Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments
Added by Todd Ridley on February 2, 2008 at 11:30am — No Comments
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…
Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…Continue
Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
By Ralph Paglia
Think of it this way: If you advertise on the radio,…
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be considered as an environment rather than a communications and advertising…