Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in …Continue
Added by Stephen Jackson on February 24, 2014 at 8:25am — No Comments
With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.
Is your dealership’s texting up to snuff? Do what it takes to get there…because…Continue
On April 3rd, 1973, Dr. Martin Cooper, a Motorola researcher and executive, used the first mobile phone, weighing 1.1kg and measuring 23 cm long – a stark contrast from today’s sleek and feather-light mobile phone.
Fast-forward to 2013 and mobile phones have become an almost irreplaceable tool, from sharing ideas with friends on social media, to researching and buying a new car, this technology offers unrivaled capacity to empower the individual and the collective alike.…Continue
Added by Matthew on September 13, 2013 at 6:16am — No Comments
Google Voice for Car DealersContinue
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…Continue
Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…
Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments
Below I have included the robust feature set and functions of this Automotive Digital Marketing solution. Our system makes it simple to add cars, enter price, photos, seller notes etc. one time and it goes to all of your sites. So when you add a vehicle to your DMS you just added to all the sites…Continue
Added by Ray C Fowler on June 21, 2012 at 1:45pm — No Comments
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.
Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly. Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.
Used on a daily basis:
Branded Apps 25%
Twitter 15% (74% never use…Continue
Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?
QR codes are so cool!”
It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. Ding ding ding!
SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message. Nearly every phone in the Canada…
Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments
Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments
If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:
What statistics surprise you, if any? I think the 8% decline of…Continue
Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments
Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments
Apple announced this week that their App Store reached a landmark 10 Billion downloads. From a digital marketing point of view is this good news? Does it validate the app space or diminish it as an opportunity?
If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units. That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…Continue
Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…Continue
Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments