Professional Community for Car Dealers, Automotive Marketers and Sales Managers
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…Continue
Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:44pm — No Comments
TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…Continue
Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments
Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their car shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential, just take a look…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in …Continue
Added by Stephen Jackson on February 24, 2014 at 8:25am — No Comments
With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.
Is your dealership’s texting up to snuff? Do what it takes to get there…because…Continue
On April 3rd, 1973, Dr. Martin Cooper, a Motorola researcher and executive, used the first mobile phone, weighing 1.1kg and measuring 23 cm long – a stark contrast from today’s sleek and feather-light mobile phone.
Fast-forward to 2013 and mobile phones have become an almost irreplaceable tool, from sharing ideas with friends on social media, to researching and buying a new car, this technology offers unrivaled capacity to empower the individual and the collective alike.…Continue
Added by Matthew on September 13, 2013 at 6:16am — No Comments
Google Voice for Car DealersContinue
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…Continue
Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…
Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.
Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly. Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.
Used on a daily basis:
Branded Apps 25%
Twitter 15% (74% never use…Continue
Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?
QR codes are so cool!”
It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. Ding ding ding!
SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message. Nearly every phone in the Canada…
Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments