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All ADM Blog Posts Tagged 'SMS' (25)

Mobile Marketing: The Automotive Game Changer

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

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Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

What's Live Chat Really Worth? Now We Know.

ACtivEngage chat What'sApp Facebook SMS texting If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend  -  the largest Internet deal in …

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Added by Stephen Jackson on February 24, 2014 at 8:25am — No Comments

Dealers Beware: New Texting Regulations In Effect (7 Tips)

With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.

Is your dealership’s texting up to snuff? Do what it takes to get there…because…

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Added by Aaron Hassen on October 23, 2013 at 11:00am — 7 Comments

The Power of Mobile

On April 3rd, 1973, Dr. Martin Cooper, a Motorola researcher and executive, used the first mobile phone, weighing 1.1kg and measuring 23 cm long – a stark contrast from today’s sleek and feather-light mobile phone.

Fast-forward to 2013 and mobile phones have become an almost irreplaceable tool, from sharing ideas with friends on social media, to researching and buying a new car, this technology offers unrivaled capacity to empower the individual and the collective alike.…

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Added by Matthew on September 13, 2013 at 6:16am — No Comments

Using Google Voice to protect the privacy of my staff...

Google Voice for Car Dealers

For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have…

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Added by Mike theCarGuy Correra on September 7, 2013 at 12:00pm — 5 Comments

Mobile Technology & SMS Strategies For Lead Generation Pt. 2.

OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…

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Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments

Mobile Technology & SMS Strategies For Lead Generation Pt. 1.

What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…

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Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

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Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

The Biggiest Bang for your Buck!!

 

Below I have included the robust feature set and functions of this Automotive Digital Marketing solution.  Our system makes it simple to add cars, enter price, photos, seller notes etc. one time and it goes to all of your sites.  So when you add a vehicle to your DMS you just added to all the sites…

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Added by Ray C Fowler on June 21, 2012 at 1:45pm — No Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…

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Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

The Hidden Danger of Text Message Marketing

 

Text Message Marketing Compliance Dangers for Car Dealers

 

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…

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Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

Latest stats on Smartphone usage

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…

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Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments

SMS VS QR codes

We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?

QR codes are so cool!”

It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds.  Ding ding ding!

Audience size

SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message.  Nearly every phone in the Canada…

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Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments

QR Codes vs SMS marketing

Here are some great points comparing Text message marketing vs QR codes: http://txt2seeme.com/uncategorized/sms-marketing-vs-qr-codes/

Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:

 

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review

 

What statistics surprise you, if any?  I think the 8% decline of…

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Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

Smartphones sales exceeding PCs in 2011

Smartphones and Tablets will exceed PC/laptop/netbook sales in 2011.  We are living in a mobile world and digital marketing has to be ready to reach your customers on that mobile… Continue

Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments

Is 10 Billion Apps Downloaded Something to Celebrate?

Apple announced this week that their App Store reached a landmark 10 Billion downloads.  From a digital marketing point of view is this good news?  Does it validate the app space or diminish it as an opportunity?

 

If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units.  That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…

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Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments

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