Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…
Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments
No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.
Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…
Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments
For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…Continue
While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…Continue