Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?
If you say yes, then you…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales staff.…Continue
Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
We work hard to get good customer reviews. Our customer service and satisfaction are extremely high. We are a 5-Star dealership. But yesterday or last night, my dealership lost hard-earned reviews from Google Places. There is one left and no stars. These were, each and every one of them, legit reviews.Continue
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…Continue
Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.Continue
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
More than 8 years of content is uploaded to YouTube every day. That's more video content in one month than the three major US networks created in 60 years. YouTube is owned by Google, and Google is attaching "search" relevance to video. The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory. Dealership marketing would fall under "Shopping".…Continue