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Tom Gorham's Blog Posts Tagged 'SEO' (13)

Reputation Should Be a Pillar Of Your SEO Strategy

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation.  Asked how it fits into their SEO…

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Added by Tom Gorham on October 18, 2015 at 2:00pm — 2 Comments

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?

If you say yes, then you…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 

"(The word commodity) is used to describe a class…

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments

From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales staff.…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

From the Trenches - The Next Big Thing - No it's not Mobile.

 

Many will be dismayed to learn that mobile is not the next big thing.  They're gearing up for it.  They're READY!  And they are not ready for the next big thing!   #%$&! (No that's not a hashtag)

 …

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Added by Tom Gorham on July 29, 2012 at 5:30pm — 2 Comments

From the Trenches - Who do you want to be?

 

Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money.  What are you doing to be competitive in this business? 

 

I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …

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Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments

From the Trenches - Who Sank Your Google Reviews?

 

We work hard to get good customer reviews.  Our customer service and satisfaction are extremely high.  We are a 5-Star dealership.  But yesterday or last night, my dealership lost hard-earned reviews from Google Places.  There is one left and no stars. These were, each and every one of them, legit reviews.

I have a suspect.  I consulted my friends Ralph…

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Added by Tom Gorham on March 2, 2012 at 8:00pm — 85 Comments

Is Google a Greedy Corporation?

 

Is Google’s Advertising Destroying the Sanctity of Search Results?

by David Jackson, 12/18/2011

SiteProNews 

I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible."  He's no…

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Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments

From the Trenches - Remembering Johnny Walker

 

It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am now.  His name was Johnny Walker (I do not lie).…

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Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

From the Trenches- When Less is Better

 

Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.



1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…

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Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

From the trenches - Where's the value of video?

More than 8 years of content is uploaded to YouTube every day.  That's more video content in one month than the three major US networks created in 60 years.  YouTube is owned by Google, and Google is attaching "search" relevance to video.  The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory.  Dealership marketing would fall under "Shopping".…

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Added by Tom Gorham on September 16, 2011 at 12:00pm — 5 Comments

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