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All ADM Blog Posts Tagged 'SEO' (322)

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record…

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Added by Paul Accinno on July 25, 2014 at 2:46pm — 3 Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by Cobalt on July 24, 2014 at 9:30am — 16 Comments

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

Great Content Ideas for Your Dealership's Site

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…

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Added by Mark Frost on July 14, 2014 at 8:30am — 11 Comments

Why Content for SEO?

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …

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Added by Manny Luna on July 10, 2014 at 9:30pm — 11 Comments

The Greatest Misconception in SEO and Content Marketing

Added by Manny Luna on July 1, 2014 at 7:40pm — No Comments

5 Reasons Video Can Help Increase Service Revenue

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…

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Added by Richard Holland on May 30, 2014 at 4:30am — No Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by Cobalt on May 21, 2014 at 4:57pm — 8 Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by Cobalt on May 6, 2014 at 9:30am — 1 Comment

Google Brings Big Videos to Search

Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…

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Added by Timothy Martell on February 5, 2014 at 6:00pm — 6 Comments

3 new Pinterest Updates

Guess who is already back in the headlines making waves in the social media marketing world?

It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the…

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Added by Timothy Martell on January 24, 2014 at 7:00pm — 3 Comments

4 New Ways to Use Video for Your Dealership in 2014

The first video on YouTube was uploaded by Yakov Lapitsky in April 2005. Since then, online video has exploded as a medium for everything from research to sales. Today, YouTube receives more than 1 billion unique visitors each month

2014 will see a lot…

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Added by Joshua Pullan on January 17, 2014 at 12:00pm — No Comments

3 Reasons to Fire Your Website Vendor Today

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…

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Added by Timothy Martell on January 14, 2014 at 6:30am — 77 Comments

Why video is key to your internet future.

The world changes so quickly, sometimes you just wish it could all pause for 5 minutes! 



Everything moves with such breathless haste, that often the changes you’ve just caught up with seem to already…

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Added by Joshua Pullan on January 13, 2014 at 4:00am — No Comments

How do customers see your dealership? How do you?

Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that…

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Added by Big Tom LaPointe on January 2, 2014 at 9:22am — 10 Comments

The Truth About the Concept of Content Being King

If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…

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Added by J.D. Rucker on December 30, 2013 at 2:30am — 18 Comments

Yoast for SEO

I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.

It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…

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Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments

Search Marketing Trends for 2014

The excitement has been building for a little while now and we're finally here.

2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…

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Added by J.D. Rucker on December 26, 2013 at 3:00am — 9 Comments

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