Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Online visibility is a priority for all businesses. With proven results delivered quickly, marketers are increasingly realising the potential of digital marketing strategies. The automotive industry isn't far behind to catch up.
With the evolving demands of the industry, traditional methods of car sales are becoming obsolete. Making a profit on the car sales no longer relies completely on verbal skills or television commercials. Search engine optimisation is…Continue
Added by Kent Charlie on June 14, 2016 at 4:31am — No Comments
Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…Continue
Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
“The Domain Authority score has no…
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
So here is your blog tip for the week. Religiously watch normal media…Continue
I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing…Continue
If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…Continue
Added by Timothy Martell on January 5, 2016 at 2:00pm — No Comments
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…Continue
Added by sara callahan on December 17, 2015 at 6:30am — No Comments
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those…Continue
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their…Continue
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…Continue
When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.
Search Engine Optimization might prove to be…
Added by Mark Thompson on August 30, 2015 at 9:02am — No Comments
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell…Continue
Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…Continue
Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments
I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.
We have a client being hounded. This other vendor has been telling them that…Continue
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments