Automotive Digital Marketing

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All ADM Blog Posts Tagged 'SEO' (383)


Agency
A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

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Added by Dane Saville on August 1, 2018 at 7:30am — No Comments


Agency
Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

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Added by Dane Saville on July 18, 2018 at 8:00am — No Comments

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.

We wanted to start with technical…

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Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments


Vendor
7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
4 Marketing Trends That Will Disrupt The Auto Market

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business?…

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Added by Carol Forden on June 12, 2018 at 9:50am — No Comments


Vendor
3 Quick Tips To Get Faster SEO Results For Your Website

Everyone wants fast SEO results.  Who doesn’t?

Let’s discuss the three quickest and easiest ways to get SEO results. Along with a few tips on how to implement them in your overall marketing strategy.

Most people think of keywords when they…

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Added by Carol Forden on June 6, 2018 at 11:00am — No Comments

Some Smart Techniques to Use a Blog for Enhancing SEO Results

Is your blog proving to be quite beneficial to your business and performing to its fullest potential? If you are a newcomer to the art of blogging, here are some effective strategies suggested by experts for using your blog and obtaining effective SEO gains. Every business or company believes in blogging for connecting and engaging with their target audience effectively. Unfortunately, not many of the organizations are able to completely capitalize on the content of their blogs for boosting…

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Added by Sujain Thomas on April 19, 2018 at 2:30am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

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Added by CPI Results on April 5, 2018 at 4:00pm — No Comments


Media
SEO or PPC; What's More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site.

He was concerned that he may be losing money on keyword selection based on the analysis. As I explained to him there is some confusion out…

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Added by Kelly Kleinman on April 4, 2018 at 8:00am — No Comments

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?

For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…

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Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments

Detailed SEO Checklist for Dealer Website Audit and SERP Rank Upgrade

How to Conduct an SEO Audit of a Car Dealership Website: Checklist for 2018 Edited and Reposted from Instructions Written by Gregory Mount…

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Added by Ralph Paglia on March 23, 2018 at 3:28am — 1 Comment

Time to Present Your "Evidence Manual"

Part II - Making your "Evidence Manual" come alive!

Imagine this ... you get back from your demonstration drive.  Your customer is excited about getting their new vehicle.  Your manager sends you back with figures.  As one might expect, the price or payment is too high.  The customer makes you an offer and…

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Added by CPI Results on March 11, 2018 at 11:00am — No Comments

Creating Your "Evidence Manual"

Part 1 - Getting Started

Who needs an Evidence Manual? 

Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points.  

Jonathan…

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Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

Online Reviews? Think Staff Reviews Instead

When you’re in the research portion of your buying journey, where do you start? 

Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials and 85 percent of the general public. You browse products and services, and the locations where…

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Added by CPI Results on February 11, 2018 at 8:00am — No Comments


Marketer
Digital Marketing to Increase Revenue – 5 Simple Ways to Boost Online Growth

Digital marketing is increasingly becoming the quintessential weapon in any webmaster’s arsenal.

With more and more customers moving online, the potential is simple limitless. It is perhaps the only way to stay ahead in these times especially when you are a small…

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Added by Paul Henry on January 9, 2018 at 8:30pm — No Comments


Marketer
How to Find a Good Website Designer

Having a good website is crucial if you want to reach out to as many clients as possible; a bad website will make people think you’re running an unprofessional outfit, and your sales or bottom line will suffer.

Therefore, rather than make a website yourself with outdated technology and commit some common errors that will…

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Added by Elisha Mutholy on December 14, 2017 at 10:00pm — No Comments

Trustpilot Turns Car Dealer Reviews Into SEO Horsepower

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Learn why over 180,000 businesses are using Trustpilot reviews to boost search…

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Added by Ralph Paglia on December 14, 2017 at 4:30pm — No Comments


Media
The 10 Clever Rules Of SEO You Should Remember

A lot has changed when it comes to SEO, but the basic rules are the same.

The better your website and content, the higher you will be ranked by search engines. Here's the top 10 you need to know.

     

1. Content Is King

You may…

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Added by Jennifer Scott on November 21, 2017 at 5:30am — No Comments

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