Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'SEO' (388)

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

Continue

Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

Recent Trends for SEO in the Automotive Industry

Latent Semantic Indexing

Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.

To be effective with SEO you have to know how LSI influences how a consumer searches for a car…

Continue

Added by Jon Hedges on October 12, 2018 at 7:30am — No Comments

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…

Continue

Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments

Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

Continue

Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments


Vendor
5 Things Every SEO Strategy Needs

In this industry, we invest plenty of time trading SEO strategy and concepts with each other for reciprocal advantage. It’s an amazing thing. Not every industry does this. Unluckily, we spend less time in discussing about how to grow our own SEO plans. While every SEO plan is – and should be –…

Continue

Added by Jitender Sharma on September 27, 2018 at 4:30am — No Comments


Agency
A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

Continue

Added by Dane Saville on August 1, 2018 at 7:30am — No Comments


Agency
Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

Continue

Added by Dane Saville on July 18, 2018 at 8:00am — No Comments

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.

We wanted to start with technical…

Continue

Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments


Vendor
7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

Continue

Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
4 Marketing Trends That Will Disrupt The Auto Market

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

Continue

Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business?…

Continue

Added by Carol Forden on June 12, 2018 at 9:50am — No Comments


Vendor
3 Quick Tips To Get Faster SEO Results For Your Website

Everyone wants fast SEO results.  Who doesn’t?

Let’s discuss the three quickest and easiest ways to get SEO results. Along with a few tips on how to implement them in your overall marketing strategy.

Most people think of keywords when they…

Continue

Added by Carol Forden on June 6, 2018 at 11:00am — No Comments

Some Smart Techniques to Use a Blog for Enhancing SEO Results

Is your blog proving to be quite beneficial to your business and performing to its fullest potential? If you are a newcomer to the art of blogging, here are some effective strategies suggested by experts for using your blog and obtaining effective SEO gains. Every business or company believes in blogging for connecting and engaging with their target audience effectively. Unfortunately, not many of the organizations are able to completely capitalize on the content of their blogs for boosting…

Continue

Added by Sujain Thomas on April 19, 2018 at 2:30am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

Continue

Added by CPI Results on April 5, 2018 at 4:00pm — No Comments


Media
SEO or PPC; What's More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site.

He was concerned that he may be losing money on keyword selection based on the analysis. As I explained to him there is some confusion out…

Continue

Added by Kelly Kleinman on April 4, 2018 at 8:00am — No Comments

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?

For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…

Continue

Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments

Detailed SEO Checklist for Dealer Website Audit and SERP Rank Upgrade

How to Conduct an SEO Audit of a Car Dealership Website: Checklist for 2018 Edited and Reposted from Instructions Written by Gregory Mount…

Continue

Added by Ralph Paglia on March 23, 2018 at 3:28am — 1 Comment

Time to Present Your "Evidence Manual"

Part II - Making your "Evidence Manual" come alive!

Imagine this ... you get back from your demonstration drive.  Your customer is excited about getting their new vehicle.  Your manager sends you back with figures.  As one might expect, the price or payment is too high.  The customer makes you an offer and…

Continue

Added by CPI Results on March 11, 2018 at 11:00am — No Comments

Creating Your "Evidence Manual"

Part 1 - Getting Started

Who needs an Evidence Manual? 

Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points.  

Jonathan…

Continue

Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service