Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…Continue
Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments
I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.
We have a client being hounded. This other vendor has been telling them that…Continue
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments
Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…Continue
Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
Keep in mind the Local Search Expert Quiz is just for fun. That said, we've established the following guidelines to help judge your results.
Added by Manny Luna on May 8, 2015 at 1:00am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key…Continue
|by Colleen Harris, SEO Specialist|
Yes, we mean this latest change from Google is all goodness for your business listings. Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …Continue
Added by CDK Global on March 3, 2015 at 11:30am — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by …Continue
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…Continue
I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP, Dealer.com, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I…Continue
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing…Continue
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…Continue
Added by Brian Cox on October 27, 2014 at 5:00am — No Comments