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Larry Bruce's Blog Posts Tagged 'SEM' (9)

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…



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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

Strategies NOT Tactics Ignite Dealer Summit

All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.

 

This is a 2hr version of a 2.5 day class.

 …

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Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments

The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”



For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.

The…

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Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

Miro Kazakoff of Compete.com says: post-click-marketing is the key

Post-click marketing continues to gain mainstream acclaim.



I found this great article by Miro Kazakoff, managing director at Compete.com, wrote a great article on MediaPost,



SOS For Marketers: Avoid a Crash Landing.



“The fastest, cheapest way to boost return on your online advertising… Continue

Added by Larry Bruce on October 12, 2009 at 12:29am — 1 Comment

Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Communication Channels, Levels of Interruption and Marketing Effectiveness

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue

Added by Larry Bruce on September 12, 2009 at 7:38pm — 3 Comments

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