Post-click marketing continues to gain mainstream acclaim.
I found this great article by Miro Kazakoff, managing director at Compete.com
, wrote a great article on MediaPost,
SOS For Marketers: Avoid a Crash Landing.
“The fastest, cheapest way to boost return on your online advertising… Continue
Added by Larry Bruce on October 12, 2009 at 12:29am —
There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan
. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue
Added by Larry Bruce on September 16, 2009 at 6:12am —
I just read this post by Chris Brogan “Communication Tools and Levels of Interruption
” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue
Added by Larry Bruce on September 12, 2009 at 7:38pm —
Auto Dealers and Aviation Enthusiasts; Coming to Oshkosh, WI for EAA www.eaa.org? Be sure to look us up - We’d be happy to show you around our town during your stay! DealerFire (877) 828-9719
Added by Matthew Cole on July 17, 2009 at 7:24am —
Here We Grow Again - Extended Support Hours! ||Saturdays from 9AM-5PM CST|| Expert Support Reps & Programmers (Not just Operators) ready to assist you when you need us most. Another great reason to take a closer look at DealerFire (877) 828-9719
Added by Matthew Cole on July 13, 2009 at 12:44pm —
“Guaranteed to drive thousands of visitors to your site a month!”
“First place Google placement – guaranteed!”
I see advertisements like this every day. And I hate to be a killjoy, but this sort of program is NOT going to help you bring in qualified leads for your team. If you want sheer volume of site visitors, great. If you want traffic that will convert to customers, then this isn’t for you.
I know the law of large numbers says that the more people you… Continue
Added by Todd Swickard on July 8, 2009 at 2:11pm —
Launched 19 websites in the past 6 weeks. Here are a few.. http://www.diersford.com http://www.briggsauto.com http://www.carfinderzplus.com http://www.hpt.com http://www.lehmanmazda.com http://www.npmazda.com http://184.108.40.206 - Later Today.. We'd love to hear your thoughts. Hit us back at firstname.lastname@example.org Who's Next Up?
Added by Matthew Cole on June 22, 2009 at 8:27am —
Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.
While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue
Added by Todd Swickard on June 22, 2009 at 5:30am —
There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)
Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of… Continue
Added by Pat Floegel on May 18, 2009 at 10:13am —
Looking forward to placing names to faces out in Vegas! If you're going to DD6 and would like to meet up, call or shoot me a text.. (702) 326 6447
See ya out there :)
Added by Matthew Cole on April 17, 2009 at 11:12am —
Workin' it! Set to Launch this week.. > testmode http://220.127.116.11 - Eastwood Truck (First Canadian Site) http://18.104.22.168 - Murdock of Logan (3 Hyundai Sites) http://22.214.171.124 - Beck Toyota (Preping for Digital Dealer) http://munday-chevrolet.com/new (Platform Upgrade - Freshen Up Interface)
Added by Matthew Cole on April 15, 2009 at 2:58pm —
What drives the traffic in? We haven't addressed that much so let's look at a few smaller providers in the realm that IM@CS believes provides the service, backs it and provides additional value:
: Barry Brodsky and the crew at GAA have been doing appraisals for quite a while and know what is most important: the lead, not the value of the car. While the other companies focus on their own traffic around appraisals,… Continue
Added by Gary May on December 8, 2008 at 9:00pm —
When you don't make one, someone makes one for you. If you make one too early, you may regret it. It's the lifeline, the conduit, the facilitator and the support system making making things work: decisions. We are making decisions constantly in business. But are our decisions the right ones?
While this is not meant to second guess (or cause you to, slowing your business), this idea was put here to make you understand that decisions are based on options. Too often we hear expressions… Continue
Added by Gary May on December 5, 2008 at 2:29pm —
Did you know there are now over 1,500 members
on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
Did you know that there are over… Continue
Added by Ralph Paglia on September 6, 2008 at 1:00pm —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
When I worked at Courtesy Chevrolet and was responsible for the proper care and feeding of over 5,000 leads a month it became obvious that a good portion of the leads we received each month were not from people ready to buy a vehicle, but rather from people who were trying to get information about whether or not they… Continue
Added by Ralph Paglia on August 4, 2008 at 10:00pm —
The Automotive Digital Marketing (ADM)
Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue
Added by Ralph Paglia on June 8, 2008 at 2:00pm —
It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.
Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue
Added by Alvin Newton on April 25, 2008 at 5:30pm —
With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com
and they have a separate Corvette micro site at… Continue
Added by Ralph Paglia on March 3, 2008 at 5:00pm —