Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers United, the service I co-founded with Jesse Biter, is currently registering vendors to participate in future members’ only deals.
While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…
ContinueAdded by Matt Buchanan on March 10, 2012 at 10:30am — 2 Comments
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…
Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.
There was a fella, much older than I, but younger than I am…
Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments
This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…
ContinueAdded by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments
Some people have heard me say this in the past
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good…
Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
…
ContinueAdded by Larry Bruce on September 10, 2011 at 8:30am — No Comments
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite…
ContinueAdded by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
The…
ContinueAdded by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment
Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;
DealerApp Vantage Pro for Apple Devices
Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP), a new mobile application (app) developed to help auto dealers better interact with their…
ContinueAdded by sara callahan on January 17, 2011 at 5:54am — No Comments
Added by sara callahan on December 20, 2010 at 6:08am — No Comments
Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments
Added by Ralph Paglia on October 2, 2010 at 12:00pm — No Comments
Added by Duncan Scarry on September 13, 2010 at 9:24am — No Comments
Added by Ralph Paglia on August 30, 2010 at 3:30am — No Comments
Added by George Magda on August 10, 2010 at 10:35am — 1 Comment
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace…
ContinueAdded by VJ on July 13, 2010 at 7:09pm — No Comments
Automotive Search Engine Marketing (SEM)
With more than 70% of people using search engines to find websites, our goal is to direct this audience to your dealership's website. The.BZ…
ContinueAdded by Ralph Paglia on June 10, 2010 at 10:00pm — No Comments
Click on the link below to see the article on Automotive News
http://www.autonews.com/article/20100531/RETAIL03/305319993
When the add-ons are seen on-screen, accessory sales rise…
ContinueAdded by Clarence U Romero on June 1, 2010 at 10:37am — 2 Comments
Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments
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Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
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