Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…Continue
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…Continue
Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.Continue
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for…Continue
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite…Continue
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;
DealerApp Vantage Pro for Apple Devices
Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP), a new mobile application (app) developed to help auto dealers better interact with their…Continue
Added by sara callahan on January 17, 2011 at 5:54am — No Comments
Added by sara callahan on December 20, 2010 at 6:08am — No Comments
Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments
Added by Ralph Paglia on October 2, 2010 at 12:00pm — No Comments
Added by Duncan Scarry on September 13, 2010 at 9:24am — No Comments
Added by Ralph Paglia on August 30, 2010 at 3:30am — No Comments
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace…Continue
Added by VJ on July 13, 2010 at 7:09pm — No Comments
Automotive Search Engine Marketing (SEM)
With more than 70% of people using search engines to find websites, our goal is to direct this audience to your dealership's website. The.BZ…Continue
Added by Ralph Paglia on June 10, 2010 at 10:00pm — No Comments
Click on the link below to see the article on Automotive News
When the add-ons are seen on-screen, accessory sales rise…Continue
I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue