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All ADM Blog Posts Tagged 'SEM' (79)

Vendors Wanted!

Dealers United, the service I co-founded with Jesse Biter, is currently registering vendors to participate in future members’ only deals.

While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…


Added by Matt Buchanan on March 10, 2012 at 10:30am — 2 Comments

Is Google a Greedy Corporation?


Is Google’s Advertising Destroying the Sanctity of Search Results?

by David Jackson, 12/18/2011


I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible."  He's no…


Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments

From the Trenches - Remembering Johnny Walker


It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am now.  His name was Johnny Walker (I do not lie).…


Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

Is What Your Dealership Stocks a Marketing Decision?

This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.


Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…


Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank for

     • It’s Your Job – to create good…


Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

From the Trenches- When Less is Better


Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.

1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…


Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

Strategies NOT Tactics Ignite Dealer Summit

All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.


This is a 2hr version of a 2.5 day class.



Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments

Going Beyond OEM Website Approved Solutions

There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…


Added by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments

The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”

For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.



Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices


Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…


Added by sara callahan on January 17, 2011 at 5:54am — No Comments

Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study


Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study

Fort Lauderdale, Florida (December 20, 2010) – The latest study conducted by AutoUSA reveals that 94.2% of dealers increased market share in 2010, and more than 70% reported an increase in new car margins. Dealerships that gained market share this year attributed the growth to improved customer service (69%), friendly process (65%), best… Continue

Added by sara callahan on December 20, 2010 at 6:08am — No Comments

Social Media and Search Engine Optimization (SEO)


Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments

American Express OPEN SearchManager Offers Low Fee PPC Search Engine Advertising on Google, Facebook, Bing and Yahoo!

American Express is now Offering "OPEN SearchManager" Low Fee PPC Search Engine Advertising on Google, Facebook, Bing and Yahoo!

Amex Offering "OPEN SearchManager" Pay-Per-Click Advertising Campaign Management for Google, Yahoo!, Bing and Facebook... 30 Day Free Trial to help Businesses and Marketing Managers to test their… Continue

Added by Ralph Paglia on October 2, 2010 at 12:00pm — No Comments

How will Google Instant effect Adwords?

Google Instant is fairly revolutionary in regards to how it changes search engine optimization and search engine marketing. For those of you unfamiliar with Google Instant, here's a brief roundup:

Instead of waiting until you type your entire search, Google will predict what you're typing and change the search results in real time as you type. Google claims it will decrease the amount of time it takes a user to find the content they're looking for by as much… Continue

Added by Duncan Scarry on September 13, 2010 at 9:24am — No Comments

Google AdWords Extensions and Sitelinks; New Search Engine and Display Advertising for Car Dealers!

Google AdWords Sitelinks and Extensions Provide New Search Engine and Display Advertising for Car Dealers!…


Added by Ralph Paglia on August 30, 2010 at 3:30am — No Comments

Digital Marketing to Spanish Langauge Consumers

As the digital evolution continues to unfold, digital marketing to Spanish (non-English dominat) language consumers has not. Everywhere I go I hear how Dealers would like to go after this large growing segment, the user experience for Spanish Language consumers is virtually non existent. I find it very difficult to swallow when I click on a site with an Espanol button but it takes me to a landing page with a description of a salesperson who speaks Spanish and it says please contact XYZ… Continue

Added by George Magda on August 10, 2010 at 10:35am — 1 Comment

Poll on "Which digital Marketing platform will be Marketers #1 friend in 2011?" w/ foreword from VJ

We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace…


Added by VJ on July 13, 2010 at 7:09pm — No Comments

Dealership Search Engine Results Page and Ranking Analysis Offer

Automotive Search Engine Marketing (SEM)

With more than 70% of people using search engines to find websites, our goal is to direct this audience to your dealership's website. The.BZ Results Search Engine Marketing team is dedicated to leveraging both Pay Per Click (PPC) Search…


Added by Ralph Paglia on June 10, 2010 at 10:00pm — No Comments

Influencer in Automotive News

Click on the link below to see the article on Automotive News

When the add-ons are seen on-screen, accessory sales rise…


Added by Clarence U Romero on June 1, 2010 at 10:37am — 2 Comments

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

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