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All ADM Blog Posts Tagged 'SEM' (68)

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — No Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 5:30am — No Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments

Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

Is Your Agency Neglecting Your PPC Campaigns?

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s…

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Added by Dmitriy Gamarnik on August 4, 2014 at 8:07am — No Comments

New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns

LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend

 

New Orleans, LA,  January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…

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Added by Crystal Hartwell on January 25, 2014 at 8:00am — 12 Comments

The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments

"In A Crowded Marketplace, Fitting In Is Failing..."

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

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Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 8 Comments

Are You Ready for Google Adwords Changes Coming July 22?

Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant.  With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up.  And Google has done it again with Google Adwords Enhanced…

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Added by Jim Flint on July 9, 2013 at 9:00am — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

Social vs Search - Marketing Spend Comparison

Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…
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Added by J.R. Batchelor on June 5, 2013 at 1:58pm — 4 Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…

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Added by Garry House on March 6, 2013 at 11:00am — No Comments

Online Advertising Trends - October through December 2012

Marin Whitepaper Summary for ADM Professional Community Members

"Online Advertising Trends - October through December 2012"…

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Added by Ralph Paglia on January 14, 2013 at 7:30pm — 2 Comments

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