Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Nobody likes to waste money.
So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land? Most vendors just look for an existing page on the site to send the customer to. Or worse, send the customer to the homepage. Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…Continue
Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments
You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s…Continue
Added by Dmitriy Gamarnik on August 4, 2014 at 8:07am — No Comments
LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…Continue
You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:
Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…Continue
Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments
Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments
Just like the old adage, “volume is vanity, gross is sanity,” your website…Continue
Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant. With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up. And Google has done it again with Google Adwords Enhanced…Continue
Added by Jim Flint on July 9, 2013 at 9:00am — No Comments
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…Continue
Added by Garry House on March 14, 2013 at 2:44pm — No Comments
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to…Continue
Added by Garry House on March 6, 2013 at 11:00am — No Comments
"Online Advertising Trends - October through December 2012"…Continue
Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years. Airplanes, ships and people have vanished without explanation.
Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…Continue
I truly enjoy studying the shift in…Continue
I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…Continue
Most Comprehensive Online Reputation Management
And Social Monitoring Platform for Auto Dealers Hits the Market
WALTHAM, Mass. - May 2, 2012 - DealerRater®, the world’s premier car dealer review web site, today announced national availability of its new comprehensive online reputation and social monitoring platform,…Continue
Added by sara callahan on May 2, 2012 at 6:50am — No Comments
Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago…Continue
Added by sara callahan on April 30, 2012 at 6:00am — No Comments
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments