Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'SEM' (72)


Vendor
Spring Tune Up for Service Centers

Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside. 

Yahoo recently …

Continue

Added by Katie Barth on March 25, 2016 at 9:43am — No Comments


Influencer
Is Your Paid Search Paying Off?

It's time for a reality check.

I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…

Continue

Added by David Metter on March 11, 2016 at 1:00pm — 2 Comments


Influencer
2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

Continue

Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments


Influencer
A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

Continue

Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments


Influencer
Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

Continue

Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments


Influencer
Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

Continue

Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments


Influencer
Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

Continue

Added by David Metter on May 29, 2015 at 5:30am — No Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

Continue

Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments


Influencer
Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

Continue

Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments


Influencer
Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

Continue

Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

Is Your Agency Neglecting Your PPC Campaigns?

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s…

Continue

Added by Dmitriy Gamarnik on August 4, 2014 at 8:07am — No Comments


Influencer
New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns

LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend

 

New Orleans, LA,  January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…

Continue

Added by Crystal Hartwell on January 25, 2014 at 8:00am — 12 Comments


Influencer
The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

Continue

Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments


Influencer
"In A Crowded Marketplace, Fitting In Is Failing..."

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

Continue

Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments


Influencer
Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

Continue

Added by Josh Vajda on October 11, 2013 at 7:00am — 8 Comments


Influencer
Are You Ready for Google Adwords Changes Coming July 22?

Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant.  With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up.  And Google has done it again with Google Adwords Enhanced…

Continue

Added by Jim Flint on July 9, 2013 at 9:00am — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

Continue

Added by Camille Forte on July 2, 2013 at 7:57am — No Comments


Influencer
Social vs Search - Marketing Spend Comparison

Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…
Continue

Added by J.R. Batchelor on June 5, 2013 at 1:58pm — 4 Comments


Influencer
From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

Continue

Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

September 2016
SMTWTFS
123
45678910
11121314151617
18192021222324
252627282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service