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All ADM Blog Posts Tagged 'Russell' (4)

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to automotive…

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Added by Garry House on March 6, 2013 at 11:00am — No Comments

My ActivEngage Chat Story: Russell Blackstone of Hewlett VW

My ActivEngage Chat Story highlights the successes of automotive dealers using ActivEngage automotive live chat.  In this installment of the My Chat Story series, Russell Blackstone of Hewlett VW tells his story of how ActivEngage automotive live chat on his dealership website helped an elderly customer in a difficult situation save time and money when shopping for a new car.  What’s your chat story?…

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Added by Justin Braun on February 6, 2012 at 9:00am — No Comments

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