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All ADM Blog Posts Tagged 'Rewards' (13)

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Co…

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Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm…

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Added by Mike Gorun on December 19, 2017 at 6:30am — No Comments

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are …

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Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments


Influencer
The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

The Customer is Always Tight

There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.



I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue

Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments

Add Value to Your Customers' Lives with a Loyalty Program

Here is another excerpt from Jill Griffin’s Article that I posted a few days ago. The article was originally posted by the Austin Business Journal on February 19, 2000. Jill heads up the Griffin Group, and has written several books on Customer Loyalty.



“Frequent buyer programs, also referred to as loyalty programs and reward programs, have become a critical retention tool for… Continue

Added by Paul N. Long on July 16, 2008 at 6:38pm — No Comments

Loyalty Programs can Reap Financial Rewards

I recently came across this article by Jill Griffin. Although this article was published in February of 2000, the principles remain the same for building and implementing a solid loyalty program. What's interesting is that we were facing a similar economy in 2000 as we are today, in 2008. Companies who have embraced loyalty programs prior to today are reaping the benefits. It's not too late though…



Jill Griffin is the author of "Customer Loyalty: How to Earn It, How to Keep It."… Continue

Added by Paul N. Long on July 11, 2008 at 7:00am — No Comments

What benefits do Loyalty Programs Bring?

All loyalty programs should provide a few direct, tangible benefits which depend on the program’s structure, the nature of the industry and even the state of a company’s brand.



In general, there are three core benefits fo Loyalty Programs:



1. The Attrition Benefit: There should be a boost in Customer Retention.

2. The Lift Benefit: There should be an increase in the amount customers spend.

3. The Acquisition Benefit: There should be a gain in… Continue

Added by Paul N. Long on July 9, 2008 at 6:57am — No Comments

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