Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Ralph Paglia's Blog Posts Tagged 'Reviews' (13)

Responding to Negative Reviews [Examples + Templates]

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.

 

In fact,…

Continue

Added by Ralph Paglia on August 3, 2019 at 8:00am — No Comments

J.D. Power News, Industry Buzz, New Model Launches and Reviews

  • As Gas Prices Rise, Detroit Jacks Up Discounts on Pickups |  …
Continue

Added by Ralph Paglia on May 13, 2018 at 7:00pm — No Comments

Trustpilot Turns Car Dealer Reviews Into SEO Horsepower

email@2x.png

Learn why over 180,000 businesses are using Trustpilot reviews to boost search…

Continue

Added by Ralph Paglia on December 14, 2017 at 4:30pm — No Comments

How Many Reviews Required To Sway Customers?

Most People Need to Read More Than 3 Reviews

Before Trusting A Car Dealership

Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …

Continue

Added by Ralph Paglia on November 18, 2017 at 9:00pm — No Comments

Turn Negative Customer Reviews Into Positive Marketing Opportunities

How to Respond to a Negative Online Reviews

As a car dealer or…

Continue

Added by Ralph Paglia on September 22, 2017 at 6:30am — No Comments

J.D. Power News, Industry Buzz, New Model Launches and Reviews

VW Microbus Coming To U.S.…

Continue

Added by Ralph Paglia on August 23, 2017 at 6:00pm — No Comments

Reputation Matters: Best Practices For Driving More Customer Reviews

5 Best Practices for Getting More Reviews…

Continue

Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…
Continue

Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press release...…

Continue

Added by Ralph Paglia on May 12, 2014 at 3:26pm — 83 Comments

Most Car Buyers Now Select Dealership Based on Reviews

Car Shoppers Head to Review Sites for Research

Almost seven in 10 consumers said dealership reviews affected their purchase decision…

Continue

Added by Ralph Paglia on July 26, 2012 at 2:00pm — 17 Comments

GM Reviews $3 Billion in Advertising Media Buys

What's Behind GM's $3 Billion Review: Cost Cutting

U.S. Budgets May Also Be Trimmed

By:

Continue

Added by Ralph Paglia on September 2, 2011 at 8:00pm — No Comments

81% of Shoppers Read Online Customer Reviews

SOURCE: The Nielsen Company - Dec 18, 2008

81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online



Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season



NEW… Continue

Added by Ralph Paglia on December 30, 2008 at 8:00am — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service