Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
I saw my…Continue
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…Continue
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
2011 was to be the year of digital, and in many…Continue
“It seemed really simple to me. So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…