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Tom Gorham's Blog Posts Tagged 'Retention' (3)

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment to the past.…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

From the Trenches - Measuring Your WOW Factor (and other attributes)

 

What do you do that WOWs your customer? …

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Added by Tom Gorham on September 15, 2013 at 3:30pm — 6 Comments

From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…

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Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

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