Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on June 9, 2018 at 7:30am — No Comments
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…
ContinueAdded by CPI Results on March 1, 2018 at 12:00pm — No Comments
Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments
A special note, a little gift, or an intimate dinner tells them that you care. Valentine’s Day is an opportunity to express that appreciation, not just in a romantic way with your significant other…
ContinueAdded by CPI Results on February 11, 2018 at 10:30am — No Comments
Added by Mike Gorun on November 14, 2017 at 6:12am — 1 Comment
Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…
Added by Scot Eisenfelder on October 9, 2017 at 7:00am — No Comments
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …
Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …
Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments
Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…
ContinueAdded by Mike Gorun on May 23, 2017 at 6:59am — No Comments
Top Ten Service Challenges Dealers face:
Added by Ken Hite on November 10, 2016 at 12:00pm — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and…
ContinueAdded by Paul Potratz on August 28, 2015 at 9:30am — No Comments
A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your…
Added by J.D. Rucker on August 14, 2015 at 5:30pm — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…
ContinueAdded by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
How to Become a 5 Star Dealership Part 4
Keep Them Coming
By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts…
ContinueAdded by Ashley Weidner on May 18, 2015 at 6:00am — 2 Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to…
ContinueAdded by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments
Added by Tom Gorham on September 15, 2013 at 3:30pm — 6 Comments
ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…
ContinueAdded by Mike Esposito on August 26, 2013 at 9:39am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…
ContinueAdded by Garry House on April 16, 2013 at 7:23am — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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