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All ADM Blog Posts Tagged 'Retail' (18)

Bridget Townsend, Retail Automotive Software Leader Joins Rapid Recon

Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon

 

PALO ALTO, CA, August 1, 2018 - Rapid Recon, the established leader in Time-to-Line (T2L)…

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Added by Ralph Paglia on August 6, 2018 at 7:46pm — No Comments

How to Best Present the Benefits of a Career in Automotive Retail Sales!

Recruiting and hiring quality personnel for vehicle sales has never been easy, but according to most dealers I talk with, it’s never been as difficult as it is today. Even most of those in the job market with an interest in a “sales” career state that they want to stay away from selling…

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Added by Garry House on March 29, 2018 at 10:00am — No Comments

Mary Barra: A Historic Choice To Lead

Mary Barra, Chairman and Chief Executive of GM is the first female CEO of a major global automaker, 34 years after she had started working at the company as an 18-year-old. …

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Added by CPI Results on March 18, 2018 at 11:30am — No Comments

Heather MacKinnon and Matt Lamoureux join Octane Marketing, Retail Automotive's Best Kept Secret

      …

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Added by Ralph Paglia on December 1, 2017 at 2:00pm — No Comments

Hyundai CEO Tells Dealers To Get With The Times

Zuchowski to dealers: Get with the times

Hyundai boss says rise of millennials will demand changes

Zuchowski: Changes ahead…
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Added by Ralph Paglia on May 26, 2016 at 7:30pm — 1 Comment


Influencer
Erik Nachbahr Joins the ARN Auto Retail Committee, Delivering Education & Best Practices to Auto Dealers

Timonium, MD – March 14th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced that its president, Erik Nachbahr, was recently appointed as a new member of the Automotive Resource Network (ARN) Auto Retail Committee. The committee is charged with delivering auto retail educational programs and in-house customized training to auto…

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Added by Erik Nachbahr on March 14, 2016 at 9:47am — No Comments

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…

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Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments


Influencer
Multi-Channel Marketing

As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?

In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.

Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…

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Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments


Influencer
Why Social Integration? The World Is Changing-Everything Must Be Connected

Everything IS Connected:

The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…

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Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments

From the NCM Institute: Why Dealers Should Be In Express Service Written by: Steve Hall

Written by: Steve Hall

Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?

I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…

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Added by Garry House on May 16, 2013 at 7:30am — No Comments

From the NCM Institute: The Perfect Day For A Dealer/General Manager Written by: Thomas Bear

Written by: Thomas Bear

Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?

Which activities do you wish you did every day? Which activities are the top ten for you to do every day Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.…

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Added by Garry House on May 7, 2013 at 6:30am — No Comments

From the NCM Institute: Better Processes Improve Technician Productivity and Gross Profits Written By: Tony Albertson

Written By: Tony Albertson

Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how…

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Added by Garry House on April 25, 2013 at 6:30am — No Comments

SHOWROOMING TREND: Aggressive Price Comparison Shopping Moves Beyond Automotive Retail

Mobile Device Empowered "Showrooming" Trend Drives Strategies Centered Around Price Competitiveness…

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Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments

Social Media ROI; 'Dollars Off' Best Retail Facebook Keyword

'Dollars Off' Best Retail Facebook Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices,…

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Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments

Your Message is the Answer

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!



But before I go further, let's make sure we agree on the question. I say the question is:



"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.



Now back… Continue

Added by Ed Personius on April 8, 2010 at 1:25pm — No Comments

Point of Purchase

Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.


But don't neglect your Dealership as a place to message to both customers and prospective customers.


Make sure your facility communicates directly and indirectly that you want the customer's…
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Added by Ed Personius on March 22, 2010 at 12:56pm — No Comments

How to Make your Dealership Stand Out

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.



Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue

Added by Ed Personius on February 22, 2010 at 9:29am — No Comments

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

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