ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?
In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.
Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…Continue
Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments
Everything IS Connected:
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…
Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments
Women like to buy cars from women. They trust them more. They speak the same language.
When Canadian auto journalist Jeremy Cato spoke to a group of dealers at this year’s Toronto auto show,…Continue
Written by: Steve Hall
Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?
I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…Continue
Added by Garry House on May 16, 2013 at 7:30am — No Comments
Written by: Thomas Bear
Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?
Which activities do you wish you did every day? Which activities are the top ten for you to do every day? Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.…Continue
Added by Garry House on May 7, 2013 at 6:30am — No Comments
Written By: Tony Albertson
Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how…Continue
Added by Garry House on April 25, 2013 at 6:30am — No Comments
Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments
It's the flash of new-car red in a showroom window that catches your eye.…Continue
Added by Manny Luna on September 24, 2012 at 10:41pm — No Comments
Added by Manny Luna on September 24, 2012 at 10:00pm — No Comments
Added by Ralph Paglia on December 14, 2011 at 10:39am — No Comments
Added by Ed Personius on April 8, 2010 at 1:25pm — No Comments
Added by Ed Personius on March 22, 2010 at 12:56pm — No Comments
Added by Ed Personius on February 22, 2010 at 10:29am — No Comments
Added by Ralph Paglia on February 26, 2008 at 12:00pm — No Comments