Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom…Continue
You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…Continue
In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.
It took them two…Continue
Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments
If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…Continue
Added by Paul Accinno on September 18, 2014 at 9:58pm — No Comments
In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that,…Continue
Some interesting numbers showing the meteoric rise of mobile devices and why your website needs to be mobile-ready.
++ Click Image to Visit ClickedStudios.com ++…Continue
Added by Chris Spohr on February 10, 2014 at 3:42pm — No Comments
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…Continue
Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments
More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience.
The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…
Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue