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Ralph Paglia's Blog Posts Tagged 'Research' (11)

SURPRISE: Sexual Harassment Training Is Largely Ineffective

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Added by Ralph Paglia on December 23, 2017 at 9:00pm — No Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

KBB Research Verifies New Vehicle Shoppers Want Actual Photos

Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites

According to a new study conducted by…

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Added by Ralph Paglia on February 5, 2013 at 11:30pm — 1 Comment

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi and…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 1 Comment

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!

 

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Added by Ralph Paglia on October 3, 2011 at 8:00am — 4 Comments

Capgemini Automotive Marketing Research Publications - Downloadable PDF Files for use by ADM Members

In 2004 I was working for Reynolds and Reynolds as an OEM Partnership Executive. There was myself and 3 other full time P/E's assigned to the West Coast based team led by Lance Tebay. Our job was to find ways to establish partnerships with Asian OEM's and thereby… Continue

Added by Ralph Paglia on November 21, 2008 at 9:30am — No Comments

Some Perspective on Social Networks by Andrew Frank - Vice President of Research at Gartner

As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."



eMarketer spoke with him about marketing with social networks and misconceptions… Continue

Added by Ralph Paglia on August 29, 2008 at 7:00am — No Comments

Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study. A survey from The Kelsey Group indicated that 59 percent of dealers said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue

Added by Ralph Paglia on March 21, 2008 at 8:09am — No Comments

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

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