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Ralph Paglia's Blog Posts Tagged 'Reputation Management' (17)

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…
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Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

BusinessRater Awards $50,000 To Homer Skelton Ford Customer

BusinessRater.com Pays $50,000 to Tennessee Resident for Writing Customer Review of Homer Skelton Ford…

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Added by Ralph Paglia on November 1, 2013 at 5:30pm — No Comments

Car Dealers Must Respond To Millennials On Social Media

Millennial Car Buyers to OEM's and Dealers:

Respond When You’re Being Spoken… "About"…

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Added by Ralph Paglia on February 27, 2013 at 12:30pm — 5 Comments

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews*

8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase*

78% of Americans aged 18-64 agree that online reviews help them decide whether or…

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Added by Ralph Paglia on December 29, 2012 at 7:30pm — 8 Comments

Reputation Management Sells More Cars - Dealer Marketing Magazine

Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:

"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…

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Added by Ralph Paglia on March 31, 2012 at 5:00pm — 1 Comment

Yelp Reputation Management for Car Dealers; What Are Filtered Reviews?

Automotive Reputation Management; How Yelp Review Filtering Works and Why it Effects Car Dealers.

Yelp has come under criticism because of their "Filtered Review" process which takes certain reviews, mostly those from Yelp users who are…

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Added by Ralph Paglia on November 16, 2011 at 11:30am — 13 Comments

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

Apple's Siri May Change How Dealers Look At Yelp...

 

With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…

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Added by Ralph Paglia on November 5, 2011 at 8:00pm — 8 Comments

Dealership Reputation Management

Car Dealership Review and Rating Sites

Here are my Top Ten favorite dealership review and rating sites listed in order of what I personally consider to be their desirability to have positive dealer reviews on them... In other words, if I had 100 positive reviews for my dealership and wanted to have ten of them posted to ten dealership review and rating sites, these are the ten sites i…

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Added by Ralph Paglia on December 20, 2010 at 11:00am — 1 Comment

Dealership Reputation Management with DealerRater and PrestoReviews

Dealership Reputation Management

with DealerRater and PrestoReviews…

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Added by Ralph Paglia on October 19, 2010 at 4:30am — 3 Comments

Dealer Reputation Enhanced by DealerRater Spotlight: Gene Reed Toyota

Example of a DealerRater Dealership Spotlight Featuring: Gene Reed Toyota…

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Added by Ralph Paglia on June 27, 2010 at 12:00pm — 1 Comment

The 10 Commandments of Social Media

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Added by Ralph Paglia on June 21, 2010 at 2:30am — 9 Comments

Navigating Social Media in the Automotive Industry

Navigating Social Media in the Automotive Industry



DMEautomotive Whitepaper

Prepared by Missy Jensen…

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Added by Ralph Paglia on February 25, 2010 at 7:30am — No Comments

Reputation Management: Car Salesmen Surpass Congress On Ethics and Honesty Ratings Among American Consumers

It is about time that automotive professionals start to move up in society's ranks for prestige and trustworthiness... Or, is this indicative of what is happening to congressional reputations?



It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for… Continue

Added by Ralph Paglia on December 26, 2009 at 2:00pm — 8 Comments

Social Media Marketing; Best and Worst Practices - How Hot Is It?

Social Media Marketing is hot, if you went to any of the more recent automotive conferences, such as Dealer Synergy Sessions in Atlanta, Driving Sales Executive Summit in Las Vegas, J. D. Power Automotive Internet Roundtable at the Red Rock Resort (somewhere far, far away… Continue

Added by Ralph Paglia on November 20, 2009 at 2:24am — 2 Comments

Social Media Marketing - Beyond the Hopes and Fears

Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?



Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue

Added by Ralph Paglia on September 29, 2009 at 10:00pm — 6 Comments

Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue

Added by Ralph Paglia on September 7, 2009 at 2:00pm — 1 Comment

Reputation Management - Social Marketing Strategy



Social Marketing, Car Dealer Reviews and Dealership Ratings



Despite so much turmoil and disruption in the automotive marketplace today, it’s becoming increasingly clear that the dealers who will survive, and… Continue

Added by Ralph Paglia on May 13, 2009 at 10:00pm — No Comments

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