Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Have you ever found yourself up late at night watching a movie that has been edited for content?
Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:
When responding to a negative review…Continue
This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...
I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”
What is “Your Reputation?”
Merriam-Webster’s Learners dictionary…Continue
The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:Continue
I wanted to share a few numbers with you to help reinforce the importance of review collection and…Continue
I'm not commenting one way or the other on recent discussions regarding Carfax's advertising campaigns. The only thing that I will say is that it sure has garnered a lot of interest from the community. If dealers are being represented poorly in an ad campaign they should respond and vehemently defend themselves, right? Makes sense, until you see this...
Enter Microsoft IE 10 from stage left...…Continue