Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Stephanie Young's Blog Posts Tagged 'Reputation' (18)

People Are People

Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.'   This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible education and motivation organization.  Of…

Continue

Added by Stephanie Young on October 22, 2012 at 7:00am — 13 Comments

A Bug In My Potato Salad

“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child.  As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older.  One little bug…

Continue

Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments

Huge News Fall Out and the Boy Who Cried Wolf

Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio.  There were no additional details as to what the event was, when it might occur, etc.  Just a stay tuned teaser.  I was so excited that I could barely focus during class wondering what this event was, when it was going…

Continue

Added by Stephanie Young on August 17, 2011 at 7:00am — No Comments

Closing the Gap

During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients.  Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer.  The team shared how they answer certain questions over and over again.  They reported the funny misconceptions that they often…

Continue

Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments

Team Building as the Coaching Manager

The sport that so many predicted I would excel at due to my size was actually the sport where I floundered.  When it came to the hardwood, the only skill I had was shooting free throws.  My coaches could have just given up on me and focused their attention on the superstars on the team, but instead they invested time and energy into the one thing I could do well.  In place of teaching me…

Continue

Added by Stephanie Young on July 28, 2011 at 6:30am — No Comments

Creative Approach to Become Liked on Facebook

The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet.  You might be in the same boat or your might just want to stand out from the other name brand dealer down the street.  Social Media Marketing is about standing out and being popular.  Yes, it takes us all back to those high school days where some…

Continue

Added by Stephanie Young on July 27, 2011 at 7:30am — No Comments

Fixing by Feeling Your Way

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a…

Continue

Added by Stephanie Young on July 26, 2011 at 6:00am — 9 Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…

Continue

Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

Continue

Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

Continue

Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It…

Continue

Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments

Outsourcing Social Media as Part of Your Dealership Marketing Plan: FAQ

The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and…

Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the direction… Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Building a Social Network Brand Image for Your Company

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in…

Continue

Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments

Helping Goldilocks Find the Right Car

Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.

 

The ink on the…

Continue

Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a…

Continue

Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments

Can I Get a Witness!?!?!?!

I never question the freshness of a candy bar when I buy it.  If the candy bar is not up to my standard, I toss it.  It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction.  When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process.  So how can a salesperson…

Continue

Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments

How to Write an Effective Sales Letter

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…

Continue

Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service