Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to come to grips with. The alternative is to see their lack of… Continue
Added by Ralph Paglia on May 23, 2010 at 10:30am —
This blog should get a conversation started but most of all get you thinking outside the box a little.
Please see this new blog post and comment as you see fit.http://wp.me/pPd4t-1O
Added by Terry Holbrook on March 19, 2010 at 8:00am —
Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and say no. Yes, you heard me correctly, I said no.
No because… Continue
Added by David Johnson on March 10, 2010 at 7:16am —
Press Relea… Continue
Added by Ralph Paglia on February 22, 2010 at 1:00am —
ADP Launches Social Media and Reputation Management Solutions… Continue
Added by Ralph Paglia on February 12, 2010 at 4:00am —
Don't forget the simplicity of using pictures can have a great impact on your reputation management as static info media or use in videos. As an example here is a Video
with a picture or two.
Plus here are a few examples of using pictures to create a draw to content that is important for your prospects and customers.…
Added by Wendell Dossett on January 26, 2010 at 4:22pm —
What is your New Year’s resolution? “Stop Smoking”, “More Family-Time”, “Losing the 15 pounds you added on your weight since Thanks-Giving”? It doesn’t matter what you try to achieve to get these things done – we are all clear hear. You have to start somewhere and follow the Motto of the Oregon based Sport’s authority – “Just Do It
So why not as a Dealer Principle, e-Commerce Director, Internet Manager, etc. make your dealership a part of these New Year’s… Continue
Added by VJ on January 14, 2010 at 7:00am —
Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand:
“We need to get on Facebook” or “What are you tweeting?”
And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this brilliant career, because you a) want to make a good living, and b) YOU LOVE TO DEAL WITH PEOPLE, right?!
So why is… Continue
Added by VJ on January 2, 2010 at 6:49pm —
1) Keep it simple
It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ
). Stop Chasing Shiny Objects (thank you Mr. Stauning
) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue
Added by Chris Fousek on November 8, 2009 at 10:20am —
The Herb Chambers program represents a very interesting 14 months of intense work, agile thinking and automotive immersion.
The Herb Chambers initiative was a mix of standard practices and innovation unique to automotive digital marketing.
Please CLICK HERE
for the complete Herb Chambers Case Study.
Added by Joe Angrisano on July 1, 2009 at 10:20am —
For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com
dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
Added by Ralph Paglia on May 18, 2008 at 11:30am —
Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue
Added by Ralph Paglia on May 4, 2008 at 10:00am —
The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue
Added by Ralph Paglia on April 10, 2008 at 7:30pm —
This is an… Continue
Added by Ralph Paglia on March 8, 2008 at 3:00pm —
In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —