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There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.…Continue
|by Josh Escusa, Reputation Management Specialist…|
What do you do that WOWs your customer? …Continue
I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse the public and asked why do they have to say that we are always on…Continue
Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments
I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I…Continue
Have you ever found yourself up late at night watching a movie that has been edited for content?
Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:
When responding to a negative review…Continue
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…Continue
Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments
Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…Continue
There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…Continue
Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...
I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”
What is “Your Reputation?”
Merriam-Webster’s Learners dictionary…Continue
The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:Continue
This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments
This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments
Is it good, or is it bad?
I've been saying for some time that wearable computers will revolutionize marketing. Consider walking down the street and every…Continue
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…Continue
Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…Continue