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All ADM Blog Posts Tagged 'Reputation' (115)

Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…

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Added by J.D. Rucker on October 12, 2013 at 6:30pm — 10 Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment to…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

The Real Relationship Between Your Customer Reviews & Your SERP Results



by Josh Escusa, Reputation Management Specialist…

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Added by CDK Global on October 4, 2013 at 10:00am — 1 Comment


Influencer
Sneaky Car Dealer Sales Tricks - Putting Positive Spin on Not So Positive Press

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse…

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Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments

It’s the Words, Not the Stars, that Make Impactful Customer Reviews

Strong Review

I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I…

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Added by J.D. Rucker on June 17, 2013 at 6:00am — 2 Comments

This post has been edited for content...

Have you ever found yourself up late at night watching a movie that has been edited for content?

Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:

When responding to a negative review…

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Added by Ryan Leslie on June 12, 2013 at 12:48pm — 5 Comments

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

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Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments

Social Media Should Not Be a Checkbox with Reputation Management

Checkbox

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…

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Added by J.D. Rucker on May 15, 2013 at 6:30am — 1 Comment


Influencer
Your Reputation Goes Well Beyond Reviews

Review

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…

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Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives the…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments


Influencer
Online Reputation: You Are Still Associated With Your Business Even When Clocking Out

personal reputation effects business reputation

We have come to realize that a presence is necessary for businesses within social media, we can now even agree that reputation management for companies are important; but…

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Added by Erin Ryan on April 4, 2013 at 4:30pm — 1 Comment

Band-Aids don't cure Cancer!

This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...

I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”

What is “Your Reputation?”

Merriam-Webster’s Learners dictionary…

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Added by Ryan Leslie on March 15, 2013 at 2:32pm — 9 Comments

Can process prevent this?

The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:

You can tell by the tweet that this post didn't share a favorable view of dealerships, dealership employees or dealership procedures. You can read the post in its entirety…

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Added by Ryan Leslie on March 6, 2013 at 11:30am — 4 Comments

How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments

The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments

From the Trenches... Coming Soon... Always On

Is it good, or is it bad?

 …

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Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by J.D. Rucker on February 20, 2013 at 6:00am — 4 Comments


Influencer
7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…

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Added by Erin Ryan on February 14, 2013 at 5:00am — 3 Comments

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