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All ADM Blog Posts Tagged 'Reputation' (114)

Why Acquiring DealerRater Is A Good Thing For Everyone

The recent news of’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month.…


Added by Aubrey Hankins on July 28, 2016 at 1:30pm — No Comments

America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation

The American "Opinion Elite" Influencers overpower Dealer Marketing Efforts through both written and verbal Negative Reviews which Drive a Dealer's Reputation into the ditch...


Reputation matters…


Added by Ralph Paglia on January 20, 2016 at 3:30pm — 1 Comment

Reputation Should Be a Pillar Of Your SEO Strategy

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their…


Added by Tom Gorham on October 18, 2015 at 2:00pm — 2 Comments

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…


Added by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…


Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

How to Become a 5 Star Dealership Part 5…


Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's…


Added by Peter Martin on December 15, 2014 at 10:13am — 3 Comments

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…


Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments

From the Trenches - Can You See The Forest For The Trees?

Can you see the forest for the trees?



Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments

Boost Your Dealership Reputation With Employee Recognition

Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…


Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments

Promoting Yelp in Your Dealership

Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …


Added by CDK Global on August 20, 2014 at 2:50pm — No Comments

Automotive Reputation Management Isn't Rocket Science

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and…


Added by Paul Accinno on August 17, 2014 at 1:08pm — 4 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…


Added by Tom Gorham on July 6, 2014 at 12:30pm — 33 Comments

5 Easy Ways to Connect with Customers on Yelp

by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…


Added by CDK Global on July 2, 2014 at 12:00pm — 4 Comments

From the Trenches - A Better Way to Get Reviews


Would you write a review for a hairstylist while he or she was cutting your hair?

It's not enough to be against something; one must offer an…


Added by Tom Gorham on April 11, 2014 at 2:00pm — 11 Comments

Our Friends at Amaral Puts Reviews to Work

From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.

Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.

Don’t Let Others Tell Your…


Added by Erika Kay Simms on March 28, 2014 at 9:00am — 8 Comments

The Automotive Industry Deserves Better from Reputation Management Companies

Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when…


Added by J.D. Rucker on February 5, 2014 at 3:54am — 1 Comment

Reputation Management is More than Just an Email

Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.

Reputation management isn't about sending an email. It's not about filtering…


Added by J.D. Rucker on December 20, 2013 at 3:00am — No Comments

How to Handle Complaints on Social Media

There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who…


Added by J.D. Rucker on November 18, 2013 at 4:00am — No Comments

Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…


Added by J.D. Rucker on October 12, 2013 at 6:30pm — 10 Comments

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