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All ADM Blog Posts Tagged 'Reputation' (103)

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 28 Comments

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by Cobalt on July 2, 2014 at 12:00pm — 3 Comments

From the Trenches - A Better Way to Get Reviews

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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Added by Tom Gorham on April 11, 2014 at 2:00pm — 11 Comments

Our Friends at Amaral Puts Reviews to Work

From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.

Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.

Don’t Let Others Tell Your…

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Added by Erika Kay Simms on March 28, 2014 at 9:00am — 9 Comments

The Automotive Industry Deserves Better from Reputation Management Companies

Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when…

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Added by J.D. Rucker on February 5, 2014 at 3:54am — 2 Comments

Reputation Management is More than Just an Email

Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.

Reputation management isn't about sending an email. It's not about filtering…

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Added by J.D. Rucker on December 20, 2013 at 3:00am — No Comments

How to Handle Complaints on Social Media

There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who…

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Added by J.D. Rucker on November 18, 2013 at 4:00am — No Comments

Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…

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Added by J.D. Rucker on October 12, 2013 at 6:30pm — 10 Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

The Real Relationship Between Your Customer Reviews & Your SERP Results



by Josh Escusa, Reputation Management Specialist…

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Added by Cobalt on October 4, 2013 at 10:00am — 1 Comment

Sneaky Car Dealer Sales Tricks - Putting Positive Spin on Not So Positive Press

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse…

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Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments

It’s the Words, Not the Stars, that Make Impactful Customer Reviews

Strong Review

I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I…

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Added by J.D. Rucker on June 17, 2013 at 6:00am — 2 Comments

This post has been edited for content...

Have you ever found yourself up late at night watching a movie that has been edited for content?

Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:

When responding to a negative review…

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Added by Ryan Leslie on June 12, 2013 at 12:48pm — 5 Comments

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

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Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments

Social Media Should Not Be a Checkbox with Reputation Management

Checkbox

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…

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Added by J.D. Rucker on May 15, 2013 at 6:30am — 1 Comment

Your Reputation Goes Well Beyond Reviews

Review

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…

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Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments

Online Reputation: You Are Still Associated With Your Business Even When Clocking Out

personal reputation effects business reputation

We have come to realize that a presence is necessary for businesses within social media, we can now even agree that reputation management for companies are important; but…

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Added by Erin Ryan on April 4, 2013 at 4:30pm — 1 Comment

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