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Tom Gorham's Blog Posts Tagged 'Relationship' (2)

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…

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Added by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments

From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia

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Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

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