Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by CPI Results on February 12, 2018 at 11:30am — No Comments
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer either. Now when a salesperson is able to bring to the table a human…Continue
Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can contact again are of value to the business.
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
When it comes to advertising today, things have changed. In some ways it’s due to social media. Oh, who am I kidding? If it wasn't for social media, most brands wouldn't be held as accountable as they are today. Even local businesses, car dealers in particular, rely on social media and review sites to tell their story beyond the cars themselves.
It's all about relationships.
Added by J.D. Rucker on March 11, 2013 at 7:00am — No Comments
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.
This law says that what you sow you reap.…Continue
This is what I want…Continue
If only we could receive directions for our own life mission by listening to pre-recorded messages.…Continue
Pity the individual who buys a vehicle from you today. If your dealership is like most, you’ll do your best to…Continue
Added by Patrick Kelly on December 17, 2012 at 5:00am — No Comments
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
Added by Troy Young on November 30, 2012 at 6:17am — No Comments
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia
Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.
However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics – those foundational socialization steps known as the road to the…Continue
Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments
Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a potential goldmine of prospective vehicle buyers and capture…Continue
Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers and your customer data.
Here’s why mobile CRM…Continue
We’d like to believe customers’ excuses for not buying – “It’s not in my budget” or…Continue