Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to…Continue
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that…Continue
Added by Jason Parman on November 13, 2012 at 8:00am — No Comments
Added by Ralph Paglia on June 19, 2012 at 2:08pm — No Comments
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term,…Continue
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…Continue
Added by James Schaefer on May 17, 2012 at 6:41am — No Comments
“You will not find a lower price on any models except OUR lot!!!” Really? Are consumers that naïve to believe that? And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days. Don’t even mention the fact that circumstances beyond…Continue
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…Continue
I never question the freshness of a candy bar when I buy it. If the candy bar is not up to my standard, I toss it. It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction. When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process. So how can a salesperson…Continue
Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments
Friends and Colleagues,
There was some exciting news shared with me, and I think it is going to have a big impact on our industry in the near future.
Briefly let me explain: I have been using this system to take care of my automobile clients since October of 2007; and I think it is the perfect tool for a salesperson in the automotive industry to keep track of their clients, send cards to congratulate them on their new purchase (with a photo or video…
Added by Tobias Sedillos on June 3, 2011 at 6:47pm — No Comments