Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

An enhanced Cars.com feature lets online consumers establish an early digital connection with car salespeople, rate them and, in turn, learn what other customers think of them.

The innovation, Salesperson Connect, aims to bond dealership…

Source: Gallup

How Does The Auto Industry Rate When Compared To Other…

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press release...…

Written By: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

Written by: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.

Your service…

This blog was written by Todd Smith and originally published on July 14, 2011

Today, automotive dealerships must go beyond a static template website to gain the competitive edge in engaging and …