Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments
Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and in the past has mostly been measured through surveys and CSI…
ContinueAdded by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to administer one.
Loyalty program benefits and results are…
ContinueAdded by Mike Gorun on March 18, 2014 at 7:30am — No Comments
98% of Customers Who Join a Rewards Program Provide an Email Address
Email Open Rates for Reward Members are 300% Higher Than Non-Members
Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…
ContinueAdded by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments
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Automotive Digital Marketing
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