Mike Gorun's Blog Posts Tagged 'ROI' (5)

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to…

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Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

While customer experience can be vague, and in the past has mostly been measured through surveys and CSI…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments

Do Loyalty Programs Pay Off?

In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to administer one.

Loyalty program benefits and results are…

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Added by Mike Gorun on March 18, 2014 at 7:30am — No Comments

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…

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Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

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