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All ADM Blog Posts Tagged 'ROI' (51)

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

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Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments

From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…

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Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

What Percentage of Your Store’s Sales is Generated by Internet Leads?

As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…

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Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments

Make a Mark and Establish Your Business Online

The Importance of Training Executives for Social Media…

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Added by Bob Garlick on August 7, 2012 at 6:06pm — 3 Comments

From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term,…

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Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

How Do Your Walk-Ins Find You? Why You Need to Source & How to Do It

A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…

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Added by Josh Vajda on June 13, 2012 at 11:59am — 11 Comments

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

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Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…

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Added by David Johnson on March 17, 2012 at 9:07am — 2 Comments

Social Media ROI; 'Dollars Off' Best Retail Facebook Keyword

'Dollars Off' Best Retail Facebook Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices,…

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Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments

AutoDealerTarget Realeases Conquest Email Program

 

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.

 …

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Added by John Miller on September 21, 2011 at 7:00am — No Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…

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Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

Outsourcing Social Media as Part of Your Dealership Marketing Plan: FAQ

The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and…

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Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the direction… Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

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Added by David Johnson on June 28, 2011 at 9:44am — No Comments

Stop, think & strategize for lasting results

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…

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Added by Dara Moore on April 25, 2011 at 9:23am — 6 Comments

Social Media Marketing ROI Workshop - Digital Dealer Conference in Las Vegas; October 2010

9th Digital Dealer Conference workshop facilitated by Ralph Paglia on "Social Media Marketing ROI Measurement and Reporting" in Las Vegas, NV.…

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Added by Ralph Paglia on December 30, 2010 at 8:44am — No Comments

ROI Measurement for Social Media Requires Four Key Metric Points

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Added by Ralph Paglia on October 13, 2010 at 5:00pm — No Comments

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