Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'ROI' (64)


Influencer
Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…

Continue

Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

Continue

Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Automotive Case Study: How Flash Point Turns Social Media into ROI

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

Continue

Added by April Lee on July 19, 2013 at 4:00pm — 21 Comments


Influencer
Carly or Carli? – Testing makes a difference in Live Chat – and the showroom

More than a dozen years ago, I learned a priceless life lesson from Grant Cardone – to use proven sales techniques “every day, every time, without fail, no exceptions”.

But before you get to the point of this magical consistency he teaches, you have to discover what works – and what doesn’t in your situation. What definitely doesn’t work very well…

Continue

Added by Big Tom LaPointe on July 10, 2013 at 10:47am — 1 Comment


Influencer
Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…

Continue

Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments


Influencer
How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…

Continue

Added by Big Tom LaPointe on June 18, 2013 at 11:00am — No Comments


Influencer
Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…

Continue

Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments


Influencer
Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…

Continue

Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

Continue

Added by April Lee on February 13, 2013 at 5:11pm — No Comments


Influencer
Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…

Continue

Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments


Influencer
Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think…

Continue

Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments

What is the Value of Your Social Media Assets and is it Worth Measuring?

If you have followed my past posts on ADM, then you know that I am a fan of measuring the ROI from social marketing.  Three of my previous posts have targeted that very topic:…

Continue

Added by Joe Schwartz on January 13, 2013 at 12:05pm — No Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

Continue

Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

Continue

Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

Continue

Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments


Influencer
From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…

Continue

Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments


Influencer
What Percentage of Your Store’s Sales is Generated by Internet Leads?

As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…

Continue

Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments

Make a Mark and Establish Your Business Online

The Importance of Training Executives for Social Media…

Continue

Added by Bob Garlick on August 7, 2012 at 6:06pm — 3 Comments


Influencer
From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term,…

Continue

Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Color Light Box

Posted by Sheikh MOnirh on March 13, 2017

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service