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All ADM Blog Posts Tagged 'ROI' (57)

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…


Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…


Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

The (Unexpected) ROI of Social Media @Tier II

Dealer Groups who want to make real money using Social Media think 3 words:…


Added by April Lee on February 13, 2013 at 5:11pm — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…


Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments

Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think…


Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments

What is the Value of Your Social Media Assets and is it Worth Measuring?

If you have followed my past posts on ADM, then you know that I am a fan of measuring the ROI from social marketing.  Three of my previous posts have targeted that very topic:…


Added by Joe Schwartz on January 13, 2013 at 12:05pm — No Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…


Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by in this Infographic are based on data harvested from their significant campaign…


Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…


Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments

From the Trenches - Let's Get Personal


As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…


Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

What Percentage of Your Store’s Sales is Generated by Internet Leads?

As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…


Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments

Make a Mark and Establish Your Business Online

The Importance of Training Executives for Social Media…


Added by Bob Garlick on August 7, 2012 at 6:06pm — 3 Comments

From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term,…


Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

How Do Your Walk-Ins Find You? Why You Need to Source & How to Do It

A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…


Added by Josh Vajda on June 13, 2012 at 11:59am — 11 Comments

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…


Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…


Added by David Johnson on March 17, 2012 at 9:07am — 2 Comments

Social Media ROI; 'Dollars Off' Best Retail Facebook Keyword

'Dollars Off' Best Retail Facebook Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices,…


Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments

AutoDealerTarget Realeases Conquest Email Program


AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.



Added by John Miller on September 21, 2011 at 7:00am — No Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…


Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

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