Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…Continue
Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.
Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…Continue
Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…Continue
Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…Continue
Added by Todd Smith on February 26, 2019 at 7:30am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 7:13am — No Comments
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:
“I’ve missed more than 9,000 shots in my career. I’ve lost…Continue
Added by Steve White on September 17, 2018 at 5:59am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…Continue
Added by Todd Smith on August 16, 2018 at 6:30am — No Comments
“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams
72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online…Continue
Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments
Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments
Added by Stephen Coambes on September 11, 2017 at 6:53am — No Comments
Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.
The campaigns were divided into four categories based on length (1, 2,…Continue