Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'ROI' (58)


Vendor
Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

Continue

Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

Continue

Added by David Metter on May 16, 2016 at 8:00am — 1 Comment


Influencer
The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and…

Continue

Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
Tapping Into Social Media to Build Your Business

By now, pretty much everyone has heard about the power of social media and the effect it can have on businesses that are leveraging it to enhance their bottom line. What may or may not be known—even by the businesses that are using social media to their advantage—are the…

Continue

Added by Joey Little on December 8, 2015 at 7:00am — No Comments


Influencer
Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…

Continue

Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

Where Most Service Clinics Fail – And How To Ensure Yours Succeeds

Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…

Continue

Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments


Influencer
The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

Continue

Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

Continue

Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments


Influencer
Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

Continue

Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…

Continue

Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments


Influencer
Do Loyalty Programs Pay Off?

In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…

Continue

Added by Mike Gorun on March 18, 2014 at 7:30am — No Comments


Influencer
Getting Smart About Automotive Sales Staff Recruiting

Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…

Continue

Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments


Influencer
Is Your Social Media Focused on the Right Numbers?

Numbers

 

I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing”…

Continue

Added by Erin Ryan on January 6, 2014 at 11:52am — No Comments


Influencer
Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…

Continue

Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

Continue

Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Automotive Case Study: How Flash Point Turns Social Media into ROI

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

Continue

Added by April Lee on July 19, 2013 at 4:00pm — 21 Comments


Influencer
Carly or Carli? – Testing makes a difference in Live Chat – and the showroom

More than a dozen years ago, I learned a priceless life lesson from Grant Cardone – to use proven sales techniques “every day, every time, without fail, no exceptions”.

But before you get to the point of this magical consistency he teaches, you have to discover what works – and what doesn’t in your situation. What definitely doesn’t work very well…

Continue

Added by Big Tom LaPointe on July 10, 2013 at 10:47am — 1 Comment


Influencer
Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…

Continue

Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service