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All ADM Blog Posts Tagged 'ROI' (75)


Vendor
The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.

We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation…

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Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments


Vendor
You Had Me at Hello

I've worked in customer …

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Added by Stephen Coambes on September 25, 2017 at 6:30am — 2 Comments


Vendor
Want to Increase Service Revenue? Start with the Basics!

After decades of working in and with dealerships all over the country, I …

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Added by Stephen Coambes on September 11, 2017 at 6:53am — No Comments


Influencer
Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment


Vendor
Service Advisors: End Your Day with the Beginning in Mind!

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending…

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Added by Josh Blick on August 18, 2017 at 6:30am — 1 Comment


Vendor
5 facts about digital signage to uplift your dealership sales

In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.

Having in mind such a huge impact it may have on your car…

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Added by Thomas F. Jung on May 31, 2017 at 5:40am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an…

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Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments


Vendor
It's Wednesday. How's Your Week Going?

In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.

 

The most reliable source to find out how it's going is to drill down into Key…

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Added by Josh Blick on May 3, 2017 at 6:54am — No Comments


Vendor
Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments


Vendor
The Customer’s Time is not yours so Stop Thinking it is!

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet…

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Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments


Vendor
Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

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Added by Steve White on February 28, 2017 at 6:02am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:21am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:18am — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments


Influencer
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…

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Added by David Metter on February 6, 2017 at 12:09pm — No Comments

Maximizing your Conference ROI!

We’re well into conference season and some conferences can be quite overwhelming -- Exhibit halls packed with hundreds of vendors all vying to talk to dealers and hundreds of speaking sessions to choose from.

Conferences can also be a significant expense for a dealership, especially if multiple employees are sent. However, if planned well,…

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Added by Tim Clay on November 10, 2016 at 5:30am — No Comments


Vendor
Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

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Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

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