QR codes are all the rage, but do they…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!
I have been in this space for a while and seen…Continue
Added by John Wingle on August 17, 2018 at 7:09am — No Comments
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”
Yes, pretty harsh,…Continue
Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments
While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…Continue
Added by Brian Cox on January 6, 2015 at 5:30am — No Comments
Most online marketers will tell you that old school brick-and-mortar advertising techniques are long dead- digital is now the way-to-go. Facebook, Twitter, Instagram, Pinterest and other social networking are your friends, and online followers have more income-generating potential than people on the street.
And you know what, they're not exactly wrong per se. There are lots of success stories about small businesses who managed to get ahead of larger competition through the use of…Continue
Added by Kerry Blake on June 26, 2014 at 3:30am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
C oping and capturing the latest trends is vital if you need to sell in a competitive world. Trends like use of QR codes has proved to be a milestone in achieving desired results. Making a code is not tough; all you need is a code maker and the exact idea of what you are looking for from the code. The strategic integration of QR codes in automobile…Continue
QR codes are all the rage, but do they…
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers
SPRINGFIELD, Mo., Dec. 6, 2011 /PRNewswire/ -- Dealer Uplink LLC, a Missouri company that specializes in dynamic QR Barcode services and mobile marketing solutions for Auto Dealers, has just completed a $1 million capitalization by its members.
The capitalization propels the 9-month-old company…Continue
Added by Jay Martinez on December 6, 2011 at 2:30pm — No Comments
Dos and Don’ts of using QR Codes.
QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3 feet of themselves at all times! Now marketers are getting…
Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments
After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.
Here's how to create a QR code that is trackable by Google Analytics:
Added by Ali Amirrezvani on August 29, 2011 at 12:18pm — No Comments
Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing…Continue
Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments
Added by Amanda S. on August 3, 2011 at 2:00pm — No Comments
Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.
Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.
QR Codes 101
If you’re new to the QR code world, they’re similar to the…
Added by Dmitriy Goroshin on July 8, 2011 at 5:07pm — No Comments
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?
QR codes are so cool!”
It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. Ding ding ding!
SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message. Nearly every phone in the Canada…
Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments
Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments
I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.
61% - Unique QR Searches
30% - Unique Telephone Calls
9% - Unique URL Referrals
Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising…Continue
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments