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Ralph Paglia's Blog Posts Tagged 'Purchase' (8)

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying…

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Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments

Advertising Channels With the Largest Purchase Influence on Consumers

[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” Study

The MarketingCharts ad influence…
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Added by Ralph Paglia on April 19, 2017 at 7:30pm — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

Loyalty Programs Influence Car Buyer and Service Customer Purchase Decisions

Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…

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Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

Car Company and Dealer Social Network Posts Said Influencing Most Fans Purchase Decisions

Car Company and Automotive Retailer Social Network Posts Said Influencing Most of Their Fans’ Purchase Decisions

There may be some hand-wringing about the ROI of social media marketing, but automotive brand posts apparently can be a powerful influence in consumer…

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Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments

Social Sharing Drives 1 in 4 Automotive Purchase Decisions

Social Sharing Drives 1 in 4 Automotive Shoppers to a Purchase Decision

1 in 4 online automotive shoppers, who gather information online and login to their Facebook account at least monthly, have made a vehicle or service department purchase based…

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Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments

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