Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments
Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.
Added by David Metter on June 12, 2012 at 10:23am — No Comments
May 24, 2012
While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."
That's what the management team of JC Penney must've thought for…Continue
Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments
If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."
Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…
Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments
Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.
Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.
In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…
Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments
Rat: Press on the bar, get some food.
Human: Buy or service your car at a dealership with a rewards program, earn some points.
One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…
If you stuck around for the final General Session at the 9th Digital Dealer…Continue
Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments
Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments
Added by Paul N. Long on July 16, 2008 at 6:38pm — No Comments
Added by Paul N. Long on July 11, 2008 at 7:00am — No Comments
Added by Paul N. Long on July 9, 2008 at 6:57am — No Comments