I am excited to announce that HookLogic has earned a new title: Certified Provider.

The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…

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General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

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Smart Web Concepts Joins Facebook® Preferred Developers Consultant Program

Smart Web…

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The Group Cars Auto Program is the Industry’s first buying program to provide group buying power; instant pre-negotiated pricing at the site of the vehicle with the best dealers and best processes. Group Cars is the voice of Car Buyers united to save time and hassle when purchasing a vehicle. We believe everyone should get a great deal and have a great experience buying a car; you do not have to be affiliated with a membership based club or organization to receive the Group…

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A sign atop a new car eligible for purchase under the federal government's "cash for clunkers" program, officially known as the Car Allowance Rebate System or CARS, is shown at a dealership in Daly City, Calif.

The government's program burns through its $1-billion budget in less than a week as car buyers swarm dealerships. Federal officials are scrambling to find more money to keep it going.

-- Written by Russel A. Daniels / Associated Press





Reporting from Washington… Continue

I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue