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All ADM Blog Posts Tagged 'Process' (13)

Sales and Social: Not so Different Afterall

 

We spend a lot of time trying to differentiate the Sales Process and Social Media Marketing. Yet, as a "seller by nature" I can't help but wonder, "Are the two really all that different?"…

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Added by Arlene Peña on March 5, 2014 at 7:30am — 7 Comments

From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

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Added by Garry House on March 12, 2013 at 8:00am — No Comments

Busting Website Conversion Myths

Myth #1:  Showing multiple prices on one vehicle will increase conversions

Vehicle Pricing

The idea was simple.  Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value.  It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…

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Added by Brad Hampton on March 11, 2013 at 8:51am — 2 Comments

The Ultimate Online Automotive Sales Process for Your Website

The sales process hasn’t changed, but the way customers shop for a car has.  Make sure your online sales process matches your on-lot sales process.

Your Online Meet and Greet

The sales process we all know and love starts with that initial handshake and introduction.  It establishes…

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Added by Brad Hampton on February 25, 2013 at 7:00am — 8 Comments

From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

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Added by Garry House on February 1, 2013 at 12:50pm — 1 Comment

TrueCar Sales Process

We are developing a sales process for Truecar customers and thought we'd share it with the community.…

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Added by Adam Barish on December 10, 2011 at 8:36am — 7 Comments

Empowerment beyond "Just Because" or "Because I Told You So"

When I was a child, I was the question asking machine.  Now that I am an adult, I am the question asking machine.  Not because I want to be annoying.  I really want to understand why.  Knowing the why helps me deliver on the expectations.  Knowing the why gives me the follow through to see an opportunity to completion. 

 

Understanding why gives me access to…

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Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments

Closing the Gap

During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients.  Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer.  The team shared how they answer certain questions over and over again.  They reported the funny misconceptions that they often…

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Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…

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Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

5 Take Aways from Digital Dealer 7

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue

Added by Chris Fousek on November 8, 2009 at 10:20am — 3 Comments

Ford and Lincoln Mercury Internet Lead Management Process Maps and Tools

Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:

Dealership_Internet_Metrics_Evaluation_Form.xls



Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for… Continue

Added by Ralph Paglia on May 15, 2008 at 5:30pm — No Comments

Process Matters - How You Manage the Transaction Drives the Sale

Process Matters How You Manage the Transaction Drives the Sale

While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…

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Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments

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