Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The 2015 Car Buyer of the Future Study by AutoTrader indicates that most car buyers want to finish their purchase face-to-face with a salesperson.
That seals the deal for the…Continue
Added by CPI Results on March 26, 2018 at 5:00pm — No Comments
From December 2016 to December 2017, the average…Continue
Added by CPI Results on February 28, 2018 at 11:00am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
It is a mystery to some people on how the collision repair process works. This is understandable given that most of us rarely have an experience with a body collision shop. If we do have experience, typically years have passed by and remembrance of the first time may no longer be recalled.
Once you determine which shop will do the work, there are some steps each one will follow. Get your estimates first from several shops, then settle on the one that is right for you. What you do next…Continue
Added by tony croose on August 10, 2015 at 11:35pm — No Comments
We spend a lot of time trying to differentiate the Sales Process and Social Media Marketing. Yet, as a "seller by nature" I can't help but wonder, "Are the two really all that different?"…Continue
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
The idea was simple. Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value. It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…Continue
Your Online Meet and Greet
The sales process we all know and love starts with that initial handshake and introduction. It establishes…Continue
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
We are developing a sales process for Truecar customers and thought we'd share it with the community.…
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients. Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer. The team shared how they answer certain questions over and over again. They reported the funny misconceptions that they often…Continue
Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…Continue
Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments
Added by Ralph Paglia on May 15, 2008 at 5:30pm — No Comments
While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…Continue
Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments