Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…