Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
It has been established that Crypto Currencies, Digital Gold, etc are HOT. A dealership could gain from that by displaying prices in AUTOCOIN. AutoCoin.org has been creating a BitCoin like brand specific made to attract Automotive Buyers and Sellers. What fits the automotive industry so well, no one knows what AutoCoin is worth, unless you see the last trade. A customer will have to ask "How much is that Car?" and we all know if a Customer asks how much, you have a possible…Continue
Added by Travis Mitchell on March 1, 2014 at 10:03am — No Comments
Added by Danny Benites on August 3, 2013 at 1:16pm — No Comments
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute class, Principles of Service Management I. Although not her real name, I’m going to call her “Debbie” throughout the…Continue
Added by Garry House on December 21, 2012 at 7:45am — No Comments
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…
Added by Chad Polk on December 30, 2008 at 3:00pm — No Comments
Added by Blaine Twilley on October 3, 2008 at 8:42am — No Comments
Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…Continue
Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments