Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child. As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older. One little bug…Continue
Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given. It was a chore that as a child I found little value and a whole lot of grief in participating. As an adult, I have learned that it is the little things in life that make an experience memorable.
We all have mailboxes full…Continue
Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments
This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies. Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure. It was during all this adjusting,…Continue
Added by Stephanie Young on July 1, 2011 at 7:00am — No Comments
The word “social” in social network can be a bit misleading when building an online brand for your company. Social networking was born out of the concept of sharing one’s personal life and not professional endeavors. Today, people as well as companies are using social media to drive personal and professional branding. Social networking is still a format that is deeply embedded in…Continue
Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments
Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.
The ink on the…Continue
Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments
To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out. Here are three focus areas that will help you build your own personal brand:
Under Promise, Over Deliver. Many sales people will do less than they promise while chasing a…
Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments
While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger. The conversation got started when he asked me if I had ever heard of the Nissan GTR. I looked at him and exclaimed, “Of course! I have a near meltdown every time I see one.” We both go on and on…Continue
Added by Stephanie Young on June 24, 2011 at 7:30am — No Comments
Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities. Often, the first impression made upon a customer is from a sales letter. Selling is like dating. Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…
Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments