Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…Continue
Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…Continue
Added by Garry House on December 14, 2012 at 8:00am — No Comments
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied. In…Continue
Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop.…
Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers. Their email campaigns are being inappropriately blocked by various spam filters.
Here are some tips to avoid the dreaded spam filter in your customer's email…Continue
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing…Continue
Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments
Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…Continue