Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Practices' (43)

What Happened to Managers Training Salespeople?

Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…

Continue

Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments


Influencer
From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

Continue

Added by Garry House on February 1, 2013 at 12:50pm — 1 Comment


Influencer
From the NCM Institute Blog: It's Time to Raise the Bar for Automotive Internet Closing Ratios

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…

Continue

Added by Garry House on December 14, 2012 at 8:00am — 2 Comments


Influencer
From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I…

Continue

Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied.  In…

Continue

Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments

What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…

Continue

Added by Ashley Poag on July 12, 2012 at 7:24am — 2 Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
Continue

Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments


Dealer
Create your own video walk arounds in 20 minutes or less!!!

With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics. 



1) a quite place to shoot video, preferably in a studio or a back lot.



2) a "quiet" backdrop.…

Continue

Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments


Influencer
How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…



Continue

Added by Ali Amirrezvani on March 7, 2012 at 11:10am — 2 Comments


Influencer
SEO Tips for Car Dealers Looking Ahead

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…

Continue

Added by Ali Amirrezvani on February 24, 2012 at 8:00am — 5 Comments


Influencer
Tips for Auto Dealership Email Marketing Campaigns

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers. 

If your…

Continue

Added by Ali Amirrezvani on February 21, 2012 at 8:22am — 3 Comments

Word Tracks: A Proven Method for Selling Automotive Accessories

Word Tracks: A Proven Method for Selling Automotive Accessories

Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…

Continue

Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments


Influencer
How to Hurt Your Google Places Listings

I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.

 

Here are the places where you could really screw up your listing if you aren't careful:

 …

Continue

Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

Continue

Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments


Influencer
Social Media Must-Do's

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

 …

Continue

Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments


Influencer
Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

 

Here are some tips to avoid the dreaded spam filter in your customer's email…

Continue

Added by Ali Amirrezvani on October 17, 2011 at 8:04am — 1 Comment

Automate Your Inventory Posting to Craigslist with Infinite Prospects

 …



Continue

Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments


Influencer
QR Code Marketing Best Practices

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.

 

Before you start any marketing…

Continue

Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments

Stop, think & strategize for lasting results

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…

Continue

Added by Dara Moore on April 25, 2011 at 9:23am — 6 Comments

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!



Social media best practices are…

Continue

Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Ideas to attract service staff?

Posted by Jacob Griffin on September 8, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service