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All ADM Blog Posts Tagged 'Practices' (33)

Tips for Auto Dealership Email Marketing Campaigns

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers. 

If your…

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Added by Ali Amirrezvani on February 21, 2012 at 8:22am — 2 Comments

Word Tracks: A Proven Method for Selling Automotive Accessories

Word Tracks: A Proven Method for Selling Automotive Accessories

Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…

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Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments

How to Hurt Your Google Places Listings

I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.

 

Here are the places where you could really screw up your listing if you aren't careful:

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Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

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Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments

Social Media Must-Do's

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

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Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

 

Here are some tips to avoid the dreaded spam filter in your customer's email…

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Added by Ali Amirrezvani on October 17, 2011 at 8:04am — 1 Comment

Automate Your Inventory Posting to Craigslist with Infinite Prospects

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Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments

QR Code Marketing Best Practices

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.

 

Before you start any marketing…

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Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments

Stop, think & strategize for lasting results

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…

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Added by Dara Moore on April 25, 2011 at 9:23am — 6 Comments

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!



Social media best practices are…

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Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

Reviews & Reputation could cost more than you think

 

                 As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed.  I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews.  It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites.   I start seeing ratings like 79 out of 81 people found this…

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Added by ANTHONY BARTOLI on January 25, 2011 at 8:14pm — 2 Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

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Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

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