Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Practices' (43)

Creating Viral Content: Best Practices Video Influencers Use For Success

Theorist Media founders teach brands how to make the most out of videos

Matthew and Stephanie Patrick…
Continue

Added by Ralph Paglia on September 4, 2017 at 3:30am — 2 Comments


Influencer
A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are …

Continue

Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments


Influencer
What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

Continue

Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments


Influencer
Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

Continue

Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments


Influencer
Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…

Continue

Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments


Influencer
Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
Continue

Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments


Influencer
Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

Continue

Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments


Influencer
Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

Continue

Added by CDK Global on August 20, 2014 at 2:50pm — No Comments


Influencer
When Google Attacks

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…

Continue

Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments


Influencer
5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

Continue

Added by CDK Global on July 2, 2014 at 12:00pm — 4 Comments


Influencer
Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the…

Continue

Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments


Influencer
From the NCM Institute: Will You Take The Six-Month Challenge to Maximize Your Profits? Written By: Robin Cunningham

Written By: Robin Cunningham

Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…

Continue

Added by Garry House on June 27, 2013 at 5:43am — No Comments


Influencer
From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

Continue

Added by Garry House on April 16, 2013 at 7:23am — No Comments


Influencer
From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…

Continue

Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments


Influencer
From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

Continue

Added by Garry House on April 2, 2013 at 8:00am — No Comments


Influencer
From the NCM Institute: Do your managers know how to maximize their ROI opportunities? Written By: Robin Cunningham

Written By: Robin Cunningham

For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute.  I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…

Continue

Added by Garry House on March 28, 2013 at 12:12pm — No Comments


Influencer
From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

Continue

Added by Garry House on March 14, 2013 at 2:44pm — No Comments


Influencer
From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

Continue

Added by Garry House on March 12, 2013 at 8:00am — No Comments


Influencer
From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…

Continue

Added by Garry House on March 6, 2013 at 11:00am — No Comments


Influencer
From the NCM Institute Blog: Why are more customers tripping and falling at dealerships? Written By: Dennis Kane

This article was written by: Dennis Kane

 

I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

  • Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

  • Dealerships are servicing a greater number of cars because more…

Continue

Added by Garry House on February 28, 2013 at 2:48pm — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service