Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
Added by Ralph Paglia on September 4, 2017 at 3:30am — 2 Comments
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are …
Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …
Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments
Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments
Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a…
ContinueAdded by Mike Gorun on May 23, 2017 at 6:59am — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments
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by Danielle Rainwater, Reputation Management Specialist |
For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…
ContinueAdded by CDK Global on August 26, 2014 at 2:13pm — 3 Comments
Added by CDK Global on August 20, 2014 at 2:50pm — No Comments
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email service…
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
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by Kayla Henricks, Reputation Management Specialist |
Have you tried to look for new ways to get connected to the Yelp community?
Of course you’ve already polished up your…
Added by CDK Global on July 2, 2014 at 12:00pm — 4 Comments
I've noticed a recurring problem in some BDC's. The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic. My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer,…
Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments
Written By: Robin Cunningham
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…
ContinueAdded by Garry House on June 27, 2013 at 5:43am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…
ContinueAdded by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Garry House
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…
ContinueAdded by Garry House on April 4, 2013 at 2:40pm — 2 Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.
In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…
ContinueAdded by Garry House on April 2, 2013 at 8:00am — No Comments
Written By: Robin Cunningham
For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute. I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…
ContinueAdded by Garry House on March 28, 2013 at 12:12pm — No Comments
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…
ContinueAdded by Garry House on March 14, 2013 at 2:44pm — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to automotive…
ContinueAdded by Garry House on March 6, 2013 at 11:00am — No Comments
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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