Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Practices' (33)

Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the…

Continue

Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments

From the NCM Institute: Will You Take The Six-Month Challenge to Maximize Your Profits? Written By: Robin Cunningham

Written By: Robin Cunningham

Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…

Continue

Added by Garry House on June 27, 2013 at 5:43am — No Comments

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

Continue

Added by Garry House on April 16, 2013 at 7:23am — No Comments

From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…

Continue

Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

Continue

Added by Garry House on April 2, 2013 at 8:00am — No Comments

From the NCM Institute: Do your managers know how to maximize their ROI opportunities? Written By: Robin Cunningham

Written By: Robin Cunningham

For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute.  I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…

Continue

Added by Garry House on March 28, 2013 at 12:12pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

Continue

Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

Continue

Added by Garry House on March 12, 2013 at 8:00am — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…

Continue

Added by Garry House on March 6, 2013 at 11:00am — No Comments

From the NCM Institute Blog: Why are more customers tripping and falling at dealerships? Written By: Dennis Kane

This article was written by: Dennis Kane

 

I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

  • Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

  • Dealerships are servicing a greater number of cars because more…

Continue

Added by Garry House on February 28, 2013 at 2:48pm — No Comments

What Happened to Managers Training Salespeople?

Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…

Continue

Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments

From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

Continue

Added by Garry House on February 1, 2013 at 12:50pm — 1 Comment

From the NCM Institute Blog: It's Time to Raise the Bar for Automotive Internet Closing Ratios

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…

Continue

Added by Garry House on December 14, 2012 at 8:00am — 2 Comments

From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I…

Continue

Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied.  In…

Continue

Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments

What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…

Continue

Added by Ashley Poag on July 12, 2012 at 7:24am — 2 Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
Continue

Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

Create your own video walk arounds in 20 minutes or less!!!

With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics. 



1) a quite place to shoot video, preferably in a studio or a back lot.



2) a "quiet" backdrop.…

Continue

Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments

How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…



Continue

Added by Ali Amirrezvani on March 7, 2012 at 11:10am — No Comments

SEO Tips for Car Dealers Looking Ahead

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…

Continue

Added by Ali Amirrezvani on February 24, 2012 at 8:00am — 5 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service