In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
Added by Erin Ryan on March 24, 2014 at 6:28am —
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.
Added by Erika Kay Simms on March 21, 2014 at 11:28am —
On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.
The title has published the country’s fastest… Continue
Added by Ketty Colom on December 12, 2012 at 9:34am —
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the… Continue
Added by James Schaefer on May 10, 2012 at 7:02pm —
A couple of weeks ago, J.D. Power and Associates released a report titled “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions—Brands That Deliver Service Excellence to Maximize Business Results.” The report concluded that consumers prefer brands with excellent customer service and don’t always focus on the lowest price. Auto related brands identified as “Champions” include Cadillac, Jaguar, Lexus and MINI.
Why is customer satisfaction important? J.D. Power… Continue
Added by Mike Gorun on April 3, 2012 at 11:04am —
DrivingSales and J.D. Power and Associates bridge industry's two most authoritative marketing events, offer combo-ticket prices
SALT LAKE CITY, Jan. 18, 2012 -- DrivingSales today announced that…
Added by Crystal Hartwell on January 18, 2012 at 8:47am —
Blogher.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle. Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).
However, when we filtered the same question results through those who had used either blogs or social networks to help with car information… Continue
Added by Jody DeVere on December 4, 2011 at 7:53am —
The Power Potential Of Google+ Pages For Businesses
Written by Nathaniel Perez
When Google+ launched for users, the world cheered at the idea of another social network…
Added by Ralph Paglia on November 9, 2011 at 2:24pm —
Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”
This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:
- The more people you dial, the more people you get on the phone.
- The more people you get…
Added by Sean V. Bradley on July 29, 2011 at 1:26pm —
J.D. Power and Associates unveiled its 2010 U.S. Sales Satisfaction Index Study on Wednesday, and the automaker that earned the best buyer satisfaction score among luxury brands was Jaguar, while Mini earned this distinction among mass market brands.
This marked the third straight time Jaguar has been honored as the top luxury make in terms of satisfying customers.
Scores are calculated based on the following elements (with their weighted importance in… Continue
Added by SUSAN HAIR on November 22, 2010 at 6:30am —
Added by Ralph Paglia on October 2, 2010 at 10:07am —
Be sure to attend the Marketing to Women breakout session Oct 7th 1pm during the JD Power Automotive Internet Round Table in Las Vegas next week.
Panel Leader Melanie Kovach | General Manager | AutoMart.com/AutoExtra.com
Sponored by AutoMart.com
Erica Siestma - Manager of CRM and Corporate Communications - MileOne.com
Mark Rikess - The Rikess Group -… Continue
Added by Jody DeVere on October 3, 2008 at 12:19pm —
The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!
Automotive Internet Roundtable - 2008
October 7-9, 2008
Added by Ralph Paglia on August 15, 2008 at 9:30pm —
The Internet is getting to be old news now. This is our 8th Ward's e-100 issue
and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.
We say… Continue
Added by Ralph Paglia on May 5, 2008 at 4:10pm —