Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm…

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.

Follow These Tips to Find Out If Your Digital Strategy Is Working

Is…

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

Find Out How You Can Win And Keep Service Customers…

Find Out About The Strategies That Led To It's Success



In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.



Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



 Tune in now and…

On this week's Think Tank Tuesday:

• Find out what tool your website is missing…

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.