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All ADM Blog Posts Tagged 'Posts' (20)

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can…

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Added by Lisandra Ramos on October 31, 2014 at 1:32pm — No Comments

The Top Ten Auto News Stories of the Week: August 23 - 29

Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

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Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

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Added by J.D. Rucker on March 30, 2014 at 2:46pm — 3 Comments

How Branding Posts Set Up Power Posts on Facebook

Brand Power

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.

It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated…

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Added by Louie Baur on June 23, 2013 at 6:00pm — No Comments

Never Ask a Question in an Empty (Social Media) Room

Speaking in an Empty Room

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"

Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…

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Added by J.D. Rucker on June 21, 2013 at 6:00am — 9 Comments

Fine, there are Two Exceptions to the "No Cats or Dogs" Rule on Facebook

No Cats or Dogs

For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.

As some have argued, there are definitely…

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Added by J.D. Rucker on June 20, 2013 at 6:00am — No Comments

Four Types of Facebook Posts that Dealers can Rotate if They Must

Facebook

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…

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Added by Louie Baur on June 13, 2013 at 3:00pm — 2 Comments

Don’t Forget to Mix Up Your Post Formats on Facebook and Twitter

Relevant Questions

During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.

“I post pictures to Facebook and links to Twitter,” she told me.

That was the sum of their strategy. In a way it sort of made sense – rather, I…

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Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…

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Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments

What do Abandoned Facebook Pages Say About Your Business?

Ghost Towns

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.

They just weren't seeing a return on investment…

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Added by Louie Baur on May 25, 2013 at 9:30am — No Comments

The Three Primary Auto Dealer Content Types for Facebook

Hamlet

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

For those who are doing well or…

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Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments

Facebook Promoted Posts Explained

It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…

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Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments

Facebook's Corrected Insights May be a Red Herring for Improved Exposure for Pages

When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of…

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Added by Louie Baur on February 26, 2013 at 3:00pm — 2 Comments

The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

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Added by CDK Global on December 27, 2012 at 11:30am — 7 Comments

If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…

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Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments

The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again.

It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.

This is Part IV of the series on timing. Please read…
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Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments

If You Run Facebook Sponsored Posts, You Should Prune Your Facebook Fans

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for…

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Added by J.D. Rucker on October 15, 2012 at 2:19am — No Comments

Car Company and Dealer Social Network Posts Said Influencing Most Fans Purchase Decisions

Car Company and Automotive Retailer Social Network Posts Said Influencing Most of Their Fans’ Purchase Decisions

There may be some hand-wringing about the ROI of social…

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Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments

Ford Posts $100M Profit, Ford Stock Value Soars - North America Improves and Europe Gets Stronger

DETROIT -- Ford Motor Co. surprised Wall Street today with a first quarter earnings report full of black ink -- saying it posted net income of $100 million on total revenue of $43.5 billion. That's compared with a net loss of $282 million on revenue of $43.0 billion during the same period a year ago. Ford stock skyrocketed on the news -- closing the day up 88 cents, or 11.7 percent, to $8.40 a share.…

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Added by Ralph Paglia on April 25, 2008 at 7:30am — No Comments

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