Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…Continue
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue
Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.
However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…Continue
“The only thing you’ll will need is crowd control”
That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for…Continue
It has been suggested that we start an #automarketing tweet chat. So as is my fashion I just went ahead and did it.
Please join us every Wednesday 12pm to 1pm CST (Central Time) for #AutoMarketing Tweet Chat. This is your chance to engage with some of the most talented and…Continue
Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.
Added by Larry Bruce on December 21, 2010 at 7:30am — No Comments
A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.” In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at…Continue
I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.…Continue
Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point”. Now I have seen this tweet before and not really thought about it too much until someone tweets back “jim what is the point?” Now to set this up for you people that haven’t sold cars in a dealership before the point is a place on the lot usually around…Continue
We were all taught the 10 step road to a sale when we were little in the car business.
Step 1 – Meet and Greet: Walk confidently up to your…Continue
Added by Larry Bruce on November 20, 2010 at 1:58am — No Comments
This is a short post because you need to read every one of the 32 proclamations in this Manifesto. Then think before you post or comment ever again.
Proclamation #1 - There are tools. There are people who use the tools. And then …Continue
For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website should convert at have…Continue
What questions should car dealers ask automotive marketing suppliers when selecting their online marketing partner?
So you know your online marketing needs to be better and now you just…Continue
Added by Larry Bruce on October 31, 2010 at 11:00am — No Comments
Digital Dealer was again a great venue this year. For those that wanted my slide deck and for those that couldn't make here is my presentation.
After reviewing 35 hours of people searching for car online on video we came to some shocking revelations that dispell a lot of myths we have been told over the years about how, where and why people shop online for a car.
Happy to answer any question about this slide deck.
You shouldn’t spend money on advertising to new people if your current visitors aren’t converting, period. Ask yourself this question: Would you spend $100,000.00 more on advertising knowing you only have one salesperson who’s closing ratio is less than 10%?…Continue
Just wrote this post on my blog www.pcmguy.com . I see Google RTS haveing a large affect on the following 5 areas of online marketing:
Added by Larry Bruce on September 11, 2010 at 4:53pm — No Comments
A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM
Hope they help,
Added by Larry Bruce on April 28, 2010 at 8:00pm — No Comments
At South by South West (SXSW) I attended Chris Brogan’s and Julian Smith’s session “I Don't Trust You One Stinking Bit” a really long title I thought but it did sum up the session. As usual I walked away my head swimming with ideas and making connections between trust, social media, customer experience and content.…Continue
Added by Larry Bruce on March 24, 2010 at 9:00am — No Comments
15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers aren’t shopping for a car they are shopping for a salesperson to buy a car from”. That was the way I approached car sales when I got into it after…Continue
While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…Continue
Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments