Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.
In the real world, you're probably responsible for a ton of different…Continue
Added by J.D. Rucker on November 9, 2013 at 2:00pm — No Comments
"How should I go about developing my automotive video marketing campaign?" It's a question I hear often from dealers. Here is a simple infographic we created to provide you with some answers.…Continue
Added by Joe Schwartz on February 3, 2013 at 12:00pm — No Comments
At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient: most…Continue
Added by Garry House on January 24, 2013 at 12:21pm — No Comments
Seldom does some one board an elevator from an upper floor to ride the elevator up. Most of the time, if someone boards the elevator from an upper floor it is to ride back to the first floor. Therefore, when considering progress, why let someone impede your progression by not being on the project from the ground floor?
Please allow me to further develop this concept for…Continue
Added by Stephanie Young on September 6, 2011 at 9:00am — No Comments
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…Continue
Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments
After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States. Below is a brief description of each of the Seven Horsemen of the…Continue
Added by Stephanie Young on July 1, 2011 at 10:30am — No Comments
This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies. Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure. It was during all this adjusting,…Continue
Added by Stephanie Young on July 1, 2011 at 7:00am — No Comments
The word “social” in social network can be a bit misleading when building an online brand for your company. Social networking was born out of the concept of sharing one’s personal life and not professional endeavors. Today, people as well as companies are using social media to drive personal and professional branding. Social networking is still a format that is deeply embedded in…Continue
Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments