Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key Performance Indicators (KPIs). We all know the usual; gross profit,…Continue
Added by Josh Blick on May 3, 2017 at 6:54am — No Comments
As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.
In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online, forcing major automotive…Continue
Added by Mike Gorun on May 2, 2017 at 6:56am — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role in generating leads for…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales…Continue
Added by Stephanie Young on August 4, 2014 at 8:44am — No Comments
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
Watch your abandoned calls in real time, have a team member call back immediately and offer a 'warm transfer' to their intended department. You will capture those that got lost in the phone-tree, hung up while on hold, etc. The caller will remember the 'care' you took!
Rick Case captures an average of 20 Fixed and Variable appointments per day of the average 35 callers that give…Continue
Added by Chip King on January 30, 2014 at 7:41am — No Comments
Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…Continue
Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments
On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history. What made Dr. King’s dream a reality was his literally devotion to being in action. He acted despite adversity, ridicule and criticism. His thoughts and opinions were not popular and were considered not acceptable at the…Continue
Added by Stephanie Young on January 20, 2014 at 7:00am — No Comments
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit…Continue
Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…Continue
Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments
Added by Ralph Paglia on January 18, 2012 at 8:00pm — No Comments
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
Seldom does some one board an elevator from an upper floor to ride the elevator up. Most of the time, if someone boards the elevator from an upper floor it is to ride back to the first floor. Therefore, when considering progress, why let someone impede your progression by not being on the project from the ground floor?
Please allow me to further develop this concept for…Continue
Added by Stephanie Young on September 6, 2011 at 9:00am — No Comments
When I was a teenager, I had to have some extensive surgery that landed me in a wheel chair for a few months. Recently, one of my physical therapist from that adventure found me on Facebook and was compelled to share his story of that short part of my life. He was a new therapist when he took on my case and had heard how hard teenagers can be in cases like mine. He braced himself for a…Continue
Added by Stephanie Young on August 30, 2011 at 10:00am — No Comments
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going…Continue
Added by Stephanie Young on August 17, 2011 at 7:00am — No Comments
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients. Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer. The team shared how they answer certain questions over and over again. They reported the funny misconceptions that they often…Continue
Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments