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All ADM Blog Posts Tagged 'Perception' (2)

Consumer Perception of Dealerships Improves Significantly when Financing is Completed Online

New data from SpringboardAuto reveals that consumer likelihood to provide the dealer a 5-star rating increases by 133% and the percentage stating they would return to the dealer for future service visits nearly doubles when financing is completed online; 86% surveyed prefer to…

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Added by Crystal Hartwell on January 9, 2018 at 6:30am — No Comments

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

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